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Annual Open Call

Open Call 10 Years of Open Call - Investing in American Jobs

Open Call 2024

Application deadline extended to July 17!


Supplier hopefuls, check out the Open Call 2024 page for application details!

Walmart is strengthening its commitment to American jobs and communities with its investment of an additional $350 billion in products made, grown or assembled in America, supporting creation of over 750,000 U.S. jobs.1 To support this commitment and our America at Work initiative, Walmart hosts an annual Open Call event for innovative, shelf-ready products.


What is Open Call?


Open Call is at the heart of our commitment to U.S. Manufacturing. This pitch competition presents a unique opportunity for selected entrepreneurs to meet face to face with Walmart and/or Sam’s Club merchants, potentially getting their product in the hands of millions of our customers. Open Call provides valuable information to potential suppliers and offers businesses of all sizes from across the nation a chance at a big break with Walmart.


In 2023, Walmart celebrated the tenth anniversary of Open Call, marking a decade of providing growth opportunities for businesses with products made, grown or assembled in the U.S. In October, over 700 businesses from all 50 states gathered in Bentonville to pitch more than 1,000 shelf-ready products to Walmart and Sam’s Club merchants.


Learn more about our Open Call event and check out our Frequently Asked Questions.

Walmart’s Annual Open Call 4 People on Stage Celebrating

Why does Walmart have an Open Call event?


At Walmart, we believe in making a difference on the issues our customers and communities care about. We believe we can create more American jobs by supporting more American manufacturing. By making production more affordable and feasible in the United States, we can bring our customers more products made, grown or assembled in the U.S., and manufacturers can create more jobs in America.


Through Open Call, Walmart helps entrepreneurs grow their businesses — and their U.S. manufacturing footprint — by selling their products on Walmart shelves and on Walmart.com.


Walmart’s Open Call event is powered by ECRM and RangeMe. If you own a small or medium-sized business that sells products made, grown or assembled in the U.S., now is a great time to set up a free account with RangeMe and begin building a robust product portfolio and supplier profile. Completing this information will streamline the required steps for your Open Call registration experience.


Join Walmart Marketplace to grow your business


There are many ways to partner with Walmart. Selling on Walmart.com means you can expand your reach to millions of customers. Walmart Marketplace is a curated community of respected, professional online sellers, who offer top-quality, authentic products and best-in-class customer service.


We have built the Walmart Marketplace platform so you can easily integrate your catalog, manage orders and provide customer care. Once approved to sell on Marketplace, you will tap into an ecosystem of innovative solutions designed to help you sell with confidence and grow a successful business on Walmart.com. You can help accelerate your growth with our best-in-class fulfillment network, Walmart Fulfillment Services (WFS), or promote your products with Sponsored Products ad campaigns to highlight your brand in front of millions of shoppers.


Because of our curated nature, we have a set of standard requirements for applicants. To get approved to sell, make sure you have a history of marketplace or eCommerce success, the ability to manage your own catalog and an assortment of products with standard product identifiers such as a Global Trade Item Numbers (GTINs) or a Universal Product Codes (UPCs).


Learn more about Walmart Marketplace and apply!


Past Open Call Highlights


See how Walmart has celebrated past Open Call events:


2023 Open Call Highlights

2022 Open Call Highlights

2021 Open Call Highlights

2020 Open Call Highlights


1 Per Boston Consulting Group using data from the Economic Policy Institute and Bureau of Labor statistics.

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