As the world's largest retailer, Walmart strives to save people money so they can live better. This mantra is at the core of every decision we make. One way we fulfill this commitment is to embrace diversity in all aspects of our organization; from our talented associates to the supplier partners we work with to deliver the products and services our customers want and need. If you would like your diverse business to become part of Walmart’s supply chain, you can find your path here.
A Message from Our CEO
Save Money. Live Better. It’s a simple but powerful idea. Your company may have started the same way – with a simple but mighty concept that you believed in. Now, as you look to expand your business, I hope you’ll consider growing it with us.
At Walmart, we believe we’re at our best when we promote diversity across our supply chain. For our suppliers, working with Walmart means access to the 260 million customers who shop our stores around the world each week. For us, supplier inclusion means delivering better products and a broader selection to the communities we serve. We encourage diverse companies to explore new possibilities with Walmart.
We have an existing network of more than 3,000 diverse suppliers, and we continue to look for new suppliers with industry expertise and a desire to deliver quality products and services at scale to our customers. While we work with many different kinds of companies – from grocery to construction – they all have one thing in common: a passion for helping our friends, families and neighbors around the world live better.
We look forward to working with you.
Doug McMillon President & CEO Walmart Inc.
Become a Diverse Supplier
As the world's largest retailer, Walmart strives to save people money so they can live better. This mantra is at the core of every decision we make. One way we fulfill this commitment is to embrace diversity in all aspects of our organization; from our talented associates to the supplier partners we work with to deliver the products and services our customers want and need.
An important aspect of meeting these needs across Walmart is our Supplier Inclusion Program. This program provides companies owned and operated by minorities, women, veterans, members of the lesbian, gay, bisexual and transgender (LGBT) community, and people with disabilities equal footing to effectively work with us while at the same time, growing their own business.
In FYE18, we spent approximately $13.9 billion with diverse business through our Tier I and Tier II efforts.
By working with diverse suppliers, we provide opportunities for significant growth and development to diverse businesses. We offer a broader assortment of products to our customers at prices they can afford, and we contribute to the economic well-being of the communities we serve.
We’re always looking for diverse suppliers that can help us bring our customers products relevant to them, at prices they can afford.
What is a diverse supplier? A diverse supplier is defined as a U.S. privately held company that is 51% owned and operated by a woman, minority, veteran, disable veteran, person with a disability or a member of the lesbian, gay, bisexual or transgender (LGBT) community.
Walmart recognizes and tracks the following diverse classifications: Women, African-Americans, Asian-Americans, Hispanic Americans, Native Americans, Native Alaskans, LGBT People, Veterans, Disabled Veterans and People with Disabilities.
How do I register as a diverse supplier in Walmart’s Supplier Inclusion Portal?
All diverse suppliers need to register their companies and keep their diverse supplier certification up -to-date on the Walmart Supplier Inclusion Portal. Registering with our Supplier Inclusion program allows internal stakeholders to access your company's information but will not guarantee business and/or contract with Walmart.
What are the certification agencies recognized by Walmart?
National Minority Suppliers Development Council (NMSDC) 1359 Broadway New York, NY 10018 www.nmsdc.org
Women's Business Enterprise National Council (WBENC) 1710 H St., NW - 7th Floor Washington, DC, 20006 www.wbenc.org
U.S. Business Leadership Network (USBLN) Disability Supplier Diversity Program 1501 M Street, NW - 7th Floor Washington, DC 20005 www.usbln.org
U.S. Pan Asian American Chamber of Commerce (USPAACC) 1329 18th Street, NW Washington, DC 20036 www.uspaacc.com
National Gay & Lesbian Chamber of Commerce (NGLCC) 729 15th street, N.W. 9th floor Washington, DC 20005 www.nglcc.org
National Veteran Business Development Council (NVBDC) 325 E. Crescent Lane Detroit, MI 48207 www.nvbdc.org
Department of Veterans Affairs Center for Veterans Enterprise www.vetbiz.gov
Has your status as a diverse supplier changed?
If your status has changed, you should notify us as soon as possible at SupplierInclusion@walmart.com. The change will not affect our supplier relationship, but it does impact our ability to keep information on minority and women-owned business development up to date.
What if I have additional questions about Supplier Inclusion or the Supplier Inclusion Portal?
Walmart and Sam's Club will be participating at the following events, hosted by the sponsoring organization mentioned below for the purpose to promote business activities, such as match-making, business expos, conferences and other types of networking activities. Please note the events listed may require a registration or fee to attend and it is recommended to contact the sponsoring organization directly for more specific information.
January 2013 proved to be a watershed moment for Goldbug, a distributor of infant and children’s accessories located in Aurora, Colorado. Katherine Gold recently gained full ownership of the company, started in 1968 by her father, Bill. Under his stewardship, the company had grown into a large U.S. distributor of infant and children’s accessories. After his passing in 2012, Gold keenly felt the responsibility of ensuring the financial health of Goldbug continued. She found Walmart’s counsel and support invaluable. “I became confident that Goldbug would prosper because the integrated teams at Walmart supported my growth by providing me with learning opportunities and access to customers. I believe that partnering with small diverse companies like mine is truly embedded in Walmart’s culture.”
Diversity is woven into the fabric of the Apparel team Patricia Snyder, Vice President of Girls, Boys and Baby Apparel agrees. “Supplier inclusion has become part of the fabric of what we do at Walmart.” Snyder has been strongly committed to diversity throughout her career, serving on the board of the Women’s Business Enterprise National Council (WBENC) for the past three years. According to Michael Byron, Senior Director of Supplier Inclusion at Walmart, “Patricia is deeply committed to diversity and women-owned businesses. Her business acumen and willingness to share her expertise has helped us develop many diverse supplier relationships.”
Snyder’s team is comprised of planners, product developers and buyers who are assigned to companies like Goldbug. Her team does a lot of groundwork to prepare and educate potential diverse suppliers and strongly encourages them to register on the Supplier Inclusion Portal. “We want to demystify the process and guide suppliers on how to introduce their products. To do this, we partner closely and often with our Supplier Inclusion and Women’s Economic Empowerment teams to make sure that together, we set the stage for success among diverse suppliers. “Gold has seen firsthand the influence of Snyder’s team. “Patricia and her team’s involvement have truly made a difference in Goldbug’s success.”
Long-term investments are making a difference Paul Burke, the Senior Director of Baby at Walmart, works closely with Gold. From his perspective, “We try to take a long-term view of investing in companies like Goldbug. Learning more about Katherine, her team and how her business is structured has helped us provide the support she needs throughout the year. Companies who want to work with Walmart often don’t realize it can take up to nine months to go from idea to getting a product on the shelf. There can be 80 or more steps in the production process for a single apparel item. That’s why we educate suppliers on financing, pricing and cash flow.” Burke finds that diverse suppliers have different strengths, weaknesses and potential but setting objectives and metrics for success is a critical step for every company.
“Collaborative suppliers who are willing to accept advice based on customer and market demands are likely to thrive while working with Walmart. Katherine is a great example of a partner who asks specific questions about how to improve and is humble enough to act on our feedback.” According to Burke, all of the effort and collaborative hard work pays off. “The approach we take in Apparel to supporting diverse suppliers is not unique within Walmart. We truly believe that an equal playing field is better for everyone.”
To show Walmart’s commitment to Goldbug, Snyder and Burke, recently visited Goldbug’s headquarters in Colorado and ate lunch with the warehouse team. According to Byron, visiting suppliers is important: “Directly connecting with employees reinforces Walmart’s brand because we think of companies like Goldbug as more than just a supplier – they are our customers, too.”
Accelerating growth at Goldbug
Walmart recommended several key actions that would accelerate Goldbug’s business: creating a joint business plan, gaining national certification, and attending a business school program for diverse suppliers.
Planning for the future – together Guiding Goldbug’s short and long-term plan happens through frequent collaborative planning with Walmart. The topic of diversity was the catalyst for the first joint planning session. Participants included Snyder, Burke, Byron, and Apparel team buyers and planners. Insights about customers helped guide the conversation and provide Gold with a framework for fine-tuning her products and marketing.
The Apparel team is in constant contact with Gold and they meet in person regularly to discuss current projects and future plans. Gold says diversity is discussed during every meeting, especially when Snyder is involved. “Because I am a woman-owned business, female customers feel a connection with our products and our story. We tailor our packaging and even the words we use to describe our products to her.”
The Supplier Inclusion and Women’s Economic Empowerment teams reach out to Gold throughout the year to keep her apprised of initiatives and events that can connect her with customers and other diverse suppliers. Gold finds that “The Supplier Inclusion and Women’s Economic teams are accessible, open and innovative, and their partnership with the Apparel team makes sure I focus my attention on things that will resonate the most with our customers.”
Women customers relate to women-owned businesses Michael Byron, who leads the Supplier Inclusion team at Walmart, encouraged Gold to gain certification through the Women’s Business Enterprise National Council (WBENC). Once Goldbug was certified as a woman-owned business, Walmart promoted Goldbug using the WBENC designation. “Michael urged me to seek certification to increase our credibility among women who buy our products. We know women customers relate better to women-owned businesses. I’ll admit the certification process was rigorous but that’s why it’s such a valuable distinction for us.”
Sponsoring learning opportunities Each year, Walmart sponsors a small group of diverse suppliers who attend a weeklong accelerated business program at the Tuck School of Business at Dartmouth College. Walmart nominated Gold but she was hesitant to commit to a week away from the office. “Frankly, I wasn’t sure what I would get out of the program. But once Walmart reiterated how important broadening my perspective and business acumen would be, I made the commitment. Walmart’s investment in my development turned out to be a life-changing opportunity. I met business owners who had similar challenges and opportunities.” Dartmouth professors reviewed Goldbug’s financials and provided an analysis of her value chain, invaluable tools that Gold often shares during meetings and presentations.
Teamwork + commitment creates a successful partnership According to Gold, Walmart’s partnership has enabled Goldbug to become the successful company it is today. “With Walmart’s help and support, we are able to scale our business and keep growing. With the insights of Walmart’s Apparel, Supplier Inclusion and Women’s Economic Empowerment teams, I will continue to learn from and support other diverse companies, just like Walmart supports Goldbug.”
Walmart and Sam’s Club team members attended the 2018 WBENC National Conference & Business Fair in Orlando Fl. We met hundreds of women entrepreneurs and had the opportunity to hear their pitches, and share the requirements necessary to be considered a supplier at Walmart. The WBENC Conference features lectures and presentations from today’s thought leaders; engaging panel discussions; Matchmaker sessions; networking receptions; and a notable Business Fair.
NMSDC 2016 National Conference
Walmart and Sam’s Club team members attended the 2016 NMSDC National Conference & Business Fair in Chicago, IL. We met hundreds of women entrepreneurs and had the opportunity to hear their pitches, and share the requirements necessary to be considered a supplier at Walmart. The NMSDC Conference features lectures and presentations from today’s thought leaders; engaging panel discussions; Matchmaker sessions; networking receptions; and a notable Business Fair.