For more than 30 years, the Cidre family has been delighting the taste buds of bread, pastries, sandwiches, and hors d’oeuvres enthusiasts. In 1978, Manuel and Guillermo Cidre opened a small bakery – Cidrines – in their hometown of Arecibo, Puerto Rico. They quickly became known for their Quesitos and Sobao bread.
Business was booming, and they opened multiple retail locations. In 1990, they centralized all their bread production to a new 20,000 square foot facility. Opening this facility was a turning point for Cidrines because they were now able to be a supplier to other retailers. They soon began sending their breads to other bakeries, grocery stores, fast food locations, and supermarket chains.
Cidrines had become a household name in Puerto Rico and throughout the Caribbean. In 2006, Cidrines products became available in Walmart stores in Puerto Rico. Their big break for introducing their product to Walmart U.S. customers was through a chance meeting with a Walmart associate at a Miami food show. The associate saw a great opportunity to bring the products to U.S. stores, and connected with the buyer.
The teams worked together, and products were made available in 70 test stores in south Florida. Customers responded positively, and products were expanded to more stores. Next for the team was to test the hot boxes in stores. The team identified the best stores to support the program. Customers loved the items and hot boxes, and the hot box program was expanded to 600 stores.
Cidrines will be expanded into 900 more stores this year with pan sobao—bringing their total store count to 1,700 stores. They are also working on investing in a new plant in Florida, which will help them gain distribution across the country while providing the same high-quality product without additional labor in stores and create more U.S. jobs. We are also engaging with them on the next generation of assortment for their Cidrines brand to continue that growth for years to come.
Learn more about the Cidrines and Walmart journey.
WBENC 2018 National Conference
Walmart and Sam’s Club team members attended the 2018 WBENC National Conference & Business Fair in Detroit, MI. We met hundreds of women entrepreneurs and had the opportunity to hear their pitches, and share the requirements necessary to be considered a supplier at Walmart. The WBENC Conference features lectures and presentations from today’s thought leaders; engaging panel discussions; Matchmaker sessions; networking receptions; and a notable Business Fair.
NMSDC 2018 National Conference
Walmart and Puerto Rico team members attended the 2018 NMSDC National Conference & Business Fair in Austin, TX. We met hundreds of entrepreneurs and had the opportunity to hear their pitches, and share the requirements necessary to be considered a supplier at Walmart. The NMSDC Conference features lectures and presentations from today’s thought leaders; engaging panel discussions; Matchmaker sessions; networking receptions; and a notable Business Fair.