Annual Open Call

Open Call 2021 logo with stock background.jpg

Walmart is strengthening its commitment to American jobs and communities with its investment of an additional $350 billion in products made, grown or assembled in America, supporting creation of over 750,000 U.S. jobs.1 To support this commitment and our America at Work initiative, Walmart hosts an annual Open Call event for innovative, shelf ready products.

What is Open Call?

Walmart’s Open Call is an exciting and unique opportunity for selected American entrepreneurs to meet face-to-face with Walmart and/or Sam’s Club merchants and potentially get their product in the hands of millions of our customers. This event provides information to potential suppliers, offers great networking opportunities and gives businesses of all sizes from across the nation a chance at the big break for which they have been looking with Walmart.

Walmart’s Annual Open Call 4 People on Stage Celebrating

Why does Walmart have an Open Call event?

At Walmart, we believe in making a difference on the issues our customers and communities care about. We believe we can create more American jobs by supporting more American manufacturing. By making production more affordable and feasible in the United States, we can bring our customers more products made, grown or assembled in the U.S. and manufacturers can create more jobs in America.

Through Open Call, Walmart helps entrepreneurs grow their businesses–and their U.S. manufacturing footprint–by selling their products on Walmart shelves and on Walmart.com.

2023 Open Call Highlights

2022 Open Call Highlights

2021 Open Call Highlights

2020 Open Call Highlights

Open Call FAQs

Walmart’s Open Call event is powered by ECRM and RangeMe. If you own a small or medium-sized business that sells products made, grown or assembled in the U.S., now is a great time to set up a free account with RangeMe and begin building a robust product portfolio and supplier profile. Completing this information will streamline the required steps for your Open Call registration experience.

You can also join Walmart Marketplace to grow your business online and reach millions of Walmart.com customers

There are many ways to partner with Walmart. Selling on Walmart.com means you can expand your reach to millions of customers. Walmart Marketplace is a curated community of respected, professional online sellers, who offer top-quality, authentic products and best-in-class customer service.

We have built the Walmart Marketplace platform so you can easily integrate your catalog, manage orders and provide customer care. Once approved to sell on Marketplace, you will tap into an ecosystem of innovative solutions designed to help you sell with confidence and grow a successful business on Walmart.com. You can help accelerate your growth with our best-in-class fulfillment network–Walmart Fulfillment Services (WFS), or promote your products with Sponsored Products ad campaigns to highlight your brand in front of millions of shoppers.

Ready to join Walmart Marketplace?

Because of our curated nature, we have a set of standard requirements for applicants. To get approved to sell, make sure you have a history of marketplace or eCommerce success, the ability to manage your own catalog, and have an assortment of products with standard product identifiers such as a Global Trade Item Numbers (GTINs) or a Universal Product Codes (UPCs).

Click here to learn more and apply!

1 Per Boston Consulting Group using data from the Economic Policy Institute and Bureau of Labor statistics.