Walmart Marketplace Seller Privacy Notice
Updated: Aug. 14, 2023
This Notice is also available in Spanish.
We Last Updated Our Privacy Notice on Aug. 14, 2023
Updates include:
- Supplemental Turkey Notice
- Supplemental Vietnam Notice
Walmart Marketplace Seller Privacy Notice Summary
The information you share with Walmart helps us partner with you to create and manage our business relationship.
Our founder Sam Walton reminded us that “a promise we make is a promise we keep,” and it’s our promise to our customers, suppliers, sellers, and visitors that we respect the trust you place in us and the privacy of the information you share. Our way of doing that is to let you know in a clear, prominent way how we collect, use, share and above all protect your personal information.
What Does This Privacy Notice Include?
This Notice outlines how and why we collect, use, share, and protect the personal information of our Walmart Marketplace Retailers (“sellers”). This Notice applies to sellers listing on the Walmart Marketplace.
What Information Do We Collect?
We may collect the following categories of personal information. Not all categories may be collected about every individual:
- Personal identifiers, such as name and address
- Device and online identifiers and related information, such as telephone number and email address
- Government identifiers, such as national identification numbers, driver’s license numbers, and Social Security Number or Taxpayer Identification Number
- Demographic information, such as age and date of birth
- Financial information, such as financial institution account information
- Characteristics of protected classifications under state or federal law, such as gender and nationality
- Location information, such as geo-location information
- Employment information, such as occupation, title, licenses and professional memberships
How Do We Collect Information?
We collect information from you in a variety of ways. It may be:
- Provided directly by you
- Collected from a device associated with you or your household
- Collected from another company within our family of companies
- Collected from an external third-party source
Our goal is to limit the information we collect to the information needed to support our business.
Information Provided Directly by You
You share information with us in various ways, such as when you engage with us for onboarding, account management, and using our seller-facing websites or mobile applications or seller tools.
When you engage in these activities, you may share different types of personal information with us, such as your name, email address, physical or postal address, phone number, date of birth and location information. You also provide us information in other ways through technology. Some of this information may be linked to you personally. This information helps us effectively partner with you and conduct our business.
Information Collected From a Device Associated With You
You also provide us information in other ways through technology. Some of this information may be linked to you personally. This information helps us effectively partner with you and conduct our business.
Information We Collect From Another Company Within Our Family of Companies
We may collect your personal information from another organization within our corporate family of companies, such as with Sam's Club and Moosejaw.com.
Information We Collect From External Third-Party Sources
As part of our standard seller onboarding process, we may receive information from third party sources, such as business credit report and score to help us assess seller fitness, reduce fraud and ensure an effective partnership with you.
How Do We Use Your Personal Information?
- To create and maintain your seller account
- To fulfill requests and obligations related to our partnership
- To conduct auditing and monitoring of transactions and engagement
- To protect the security and integrity of our websites, mobile services and our business
- To help prevent fraud
- To update our operational and technical functionality
- To conduct business analysis, such as analytics, projections, identifying areas for operational improvement
- To conduct research, development, and training opportunities
- To fulfill our legal and compliance functions or obligations
How Do We Share Your Personal Information Outside of the Walmart Family of Companies?
All of the categories of personal information that we collect may be shared with other companies, including those within our corporate family, for a business purpose. We may share your personal information in limited circumstances, such as to conduct our business, or when legally required to do so by law. We may share personal information about you with service providers that help with our business activities. We require our service providers to keep your personal information secure, and do not allow our service providers to use or share your personal information for any purpose other than providing services on our behalf.
We may share personal information that is directly related to your business relationship with Walmart with other members of our corporate family of companies.
We may share your personal information in other special circumstances, which include situations when sharing is required by law, or we believe sharing will help to protect the safety, property, or rights of Walmart, our customers, our associates, or other persons.
Categories of Personal Information We Disclose to Each Type of Third Party
We may share your personal information with certain categories of third parties, as described below.
Types of Third Parties to Which the Personal Information Was Disclosed for a Business Purpose | Categories of Personal Information Disclosed for a Business Purpose |
Those we are legally required to share with
|
Demographic Information Device and Online Identifiers Employment Information Government Identifiers Financial Information Location Information Personal Identifiers Characteristics of protected classifications under state or federal law |
Service providers that receive data in order to provide services to us (e.g. technology providers, cloud storage providers, etc.) | Demographic Information Device and Online Identifiers Employment Information Financial Information Location Information Personal Identifiers |
Where We Store and Process Personal Information
Personal information collected by Walmart may be stored and processed in the United States, and in any other country where Walmart or its affiliates, subsidiaries, or service providers operate facilities for the Walmart Marketplace Program. We take steps to ensure that the data we collect is processed according to the provisions of this Notice and the requirements of applicable law wherever the data is located.
By participating in the Walmart Marketplace Program, you acknowledge that your personal information will be processed in the United States, and in any other country where Walmart, its affiliates, subsidiaries, or service providers operate facilities for the Walmart Marketplace Program. Depending on the circumstances, we collect and transfer personal information to these countries with consent; to perform a contract with you; or to fulfill a business interest of Walmart.
How Do We Secure Your Personal Information?
We use reasonable information security measures, including physical, administrative, and technical safeguards. Learn more about measures you can take to help to protect the security of your personal information.
Who Can I Contact About the Privacy Notice?
Contact our Customer Service Team or write the Walmart Privacy Office with any questions or comments about this Notice or about how we handle your personal information. The Privacy Office’s address is:
Walmart Corporate
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160
What Are Your California Privacy Rights?
California residents, see our Supplier Privacy Notice for information about our privacy practices and your California privacy rights.
What Are Your Turkish Privacy Rights?
If you are a Turkish citizen, you can make certain requests regarding your personal information. You may have the right to:
- Learn whether your personal data has been processed
- Request information about processing if your data has been processed
- Learn the purpose of the personal data processing and whether data is being used in accordance with that purpose
- Know the third parties to whom your personal data is being transferred
- Request the rectification of incomplete or inaccurate personal data
- Request the erasure of your personal data
- Request reporting regarding the correction or erasure of personal data transferred to third parties
- Object to the occurrence of a detrimental result against you when it is made through the solely automated processing of personal data
- Request compensation for damages incurred due to the unlawful processing of personal data
How Can You Exercise Your Rights?
If you wish to exercise any of your rights, please contact us at B2Bprivacy_2022@walmart.com or at the address below:
Data Privacy Officer
Corporate Privacy
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160
To verify your identity, we may ask you to log into your account or to provide us with further information.
What Are Your Vietnamese Privacy Rights?
If you are a citizen of Vietnam, you may have certain rights regarding your personal information. If we are unable to comply with your request in whole or in part, we will notify you with reasons for the denial when necessary to do so under the law. These rights include:
- The right to be informed of the processing of your personal data
- The right to consent to the processing of your personal data
- The right to access and correct your personal data
- The right to withdraw your consent
- The right to request the deletion of your personal data
- The right to limit the processing of your personal data
- The right to be provided with your personal data
- The right to object to the processing of your personal data
- The right to complain, denounce, and/or initiate lawsuits
- The right to claim damages
- The right to self-defense
Under the Decree, Vietnamese citizens also have certain obligations that apply to personal information. These obligations include:
- The obligation to self-protect your own personal data and request other relevant organizations and individuals to protect your personal data
- The obligation to respect and protect the personal data of others
- The obligation to fully and accurately provide personal data upon giving consent to personal data processing
- The obligation to participate in the propaganda and dissemination of skills for personal data protection
- The obligation to comply with the law on personal data protection and to participate in the prevention of violations of regulations on personal data protection
How Can You Exercise Your Rights?
If you wish to exercise any of your rights, please contact us at B2Bprivacy_2022@walmart.com or at the address below:
Data Privacy Officer
Corporate Privacy
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160
How Long Do We Retain Your Personal Information?
We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Walmart policy. We dispose of the information we collect in accordance with Walmart’s retention policies and procedures.
What Are the Potential Harms from Data Processing?
We respect the trust that you place in us and the privacy of the information that you share, and we use reasonable information security measures to protect your personal information. However, there are risks presented by personal data processing, such as accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored, or otherwise processed which may lead to physical, material, or non-material damage.
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We Last Updated Our Privacy Notice on Aug. 14, 2023
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Walmart Marketplace Seller Privacy Notice Summary
-
What Does This Privacy Notice Include?
-
What Information Do We Collect?
-
How Do We Collect Information?
-
How Do We Use Your Personal Information?
-
How Do We Share Your Personal Information Outside of the Walmart Family of Companies?
-
Where We Store and Process Personal Information
-
How Do We Secure Your Personal Information?
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Who Can I Contact About the Privacy Notice?
-
What Are Your California Privacy Rights?
-
What Are Your Turkish Privacy Rights?
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What Are Your Vietnamese Privacy Rights?