Mother's May Market Rendering

April 26, 2021
By Casey Schlaybaugh, Vice President, Brand, Walmart U.S.

Whether she’s balancing working from home while homeschooling her children, learning to master an at-home haircut or just preserving some semblance of sanity for her family, it goes without saying that the last year has been an extra challenging one for the moms in our lives. That’s why Walmart is showing a little extra appreciation for moms by extending Mother’s Day into Mother’s May.

Each week during the month of May, we’ll be showing love to the leading ladies in our lives by sharing different ways to celebrate Mom.

  • We will host Mother’s May Markets in select cities from May 6 through May 9 across 32 Walmart Supercenters throughout the country. Walmart will transform their outside atmospheres into free, outdoor markets where families can gather, explore and create handmade crafty gifts like egg carton flowers, fingerprint magnets, popsicle stick photo frames and more. Families also can take away a complimentary family photo and a full goody bag to extend the fun. There will also be walk-up experiences where families can take craft kits and goodie bags to-go. Families can visit mothersmaymarket.com to see if the Mother’s May Market is coming to their local Walmart store.
  • The fun continues online, where custom Mother’s May cards and instructions to make handmade gifts for Mom can also be found at mothersmaymarket.com for those unable to attend the Mother’s May Market.
  • We’ll introduce curated gift lists to make it easier for customers to find something meaningful for mom, such as apparel, fragrances, home goods and more. And we’re making it easy to find something special with gift lists starting at $15 or less.
  • If it’s quality time she wants, we’ll be sharing the magic of pickup and delivery for new P&D customers – which gives moms time back in the day – $10 off their first pickup & delivery order if an eligible product from Unilever, Google or Pepsico is added.
Broll: Mother's May Market

Additionally, Walmart is putting real moms in the spotlight during the month-long celebration. From Walmart associates to everyday women, moms will be highlighted in a special video on Walmart’s social channels.

Among the many things we learned last year, we are reminded that the mother figures in our lives are too often unsung heroes. It’s our hope we’re making it easier than ever for customers to celebrate Mom this year with gift inspiration and free celebrations. We’ll continue to be in awe of moms who are meeting the challenges with triumph. And that’s something that’s always worth celebrating.