Walmart Announces Plans to Meet the Changing Needs of Customers this Holiday Shopping Season

Holiday 2020 Kickoff - GIF

Retailer to Hire Seasonal Associates to Meet Demands of Increased Online Shopping.

Retailer Increasing Availability of Unexpected Gifts and Preparing Stores for Safe Shopping.

BENTONVILLE, Ark., Sept. 23, 2020 — The holidays have arrived at Walmart, and the retailer has adapted to meet the evolving needs of its customers who plan to shop differently this holiday season. After closely watching changing customer shopping behaviors and speaking with customers over the past six months, today the retailer is announcing how it plans to address three key shopping trends expected for this unique holiday season: an increase in online shopping, evolving wish lists and the need for a fast, easy – and safe – shopping experience.

Seasonal Hiring to Meet Increased Online Shopping

To prepare for an expected increase in online shopping this holiday season, Walmart will hire more than 20,000 seasonal associates in its eCommerce fulfillment centers across the country. Starting today, interested applicants can visit walmartcareers.com/fcjobs or text “FC” to 240240 to apply for a variety of positions, including order fillers and power equipment operators, that begin at a starting hourly rate ranging from $15.75 up to $23.75 based on location, position and schedule. Seasonal employment will begin immediately upon hiring with shifts scheduled as quickly as 48 hours from applying, and it will continue through Jan. 1, 2021. In many instances, these positions will have the opportunity to convert to regular employment.

These seasonal positions in Walmart’s eCommerce fulfillment centers follow the company’s hiring of more than 500,000 new associates since March across its stores and supply chain locations to ensure the retailer could provide essential items to customers during the COVID-19 pandemic. With these new hires over the last six months, its new seasonal associates, and ongoing hiring of full-time and part-time positions as needed in its stores, Walmart will be staffed and ready to serve customers for the holiday season.

“The holidays are always a special time, and this year, we think the season will mean even more to our customers. As more of them turn to online shopping, we want to ensure we’re staffed and ready to help deliver that special gift to their loved ones while continuing to fulfill our customer’s everyday needs,” Greg Smith, executive vice president for supply chain for Walmart U.S., said. “We’re also proud to be able to continue to provide employment opportunities across the country when it’s needed most.”

Offering Unexpected Gifts Now for Early Shopping

How customers shop isn’t the only difference Walmart expects this holiday season, but also what customers will be shopping for. As customer shopping habits have changed over the past six months, the retailer is increasing availability of unexpected holiday gifts that reflect lifestyles in this “new normal,” including athleisure, loungewear and sleepwear for the family, outdoor grills, bicycles and exercise equipment and outdoor sporting equipment. And, to ensure it has great gifts for the newest member of many families since the pandemic began – pets – Walmart has increased its assortment and supply of pet products in its stores and online and is ready to sell over 3 million comfy pet beds.

To ensure it offers gifts expected to top wish lists during this unique holiday season, Walmart has increased inventory in electronics, with a focus on TVs, laptops and video games. As America’s Best Toy Shop, Walmart will have over 1,300 new toys, including puzzles, games, Legos and more than 800 Walmart-exclusives this holiday season. And, for those customers spending more time together in the kitchen, Walmart has expanded its Holiday Bake Center to more of its stores and is increasing availability of popular kitchen appliances, like the KitchenAid Plus Stand Mixer.

Walmart is offering these hot holiday gifts now in its stores and on Walmart.com. This move is based on research insights that show 87% of customers who shopped Walmart over the past six months say they plan to seek out deals and great prices earlier this year to better prepare for the holiday season, with one in three customers planning to start their holiday shopping before early November*.

“Over the past six months, our customers have been shopping differently, and we expect that will continue into the most important shopping season of the year – the holidays,” Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., said. “We’ve heard from our customers that many plan on starting their holiday shopping well before Black Friday and that they’re looking for gifts that fit their current lifestyle. So, we’ve adjusted our strategy to adapt to these new shopping preferences – we’re offering more of what they want now, earlier than ever, and all at the best prices.”

And, for customers wanting the best savings of the season earlier than ever, Walmart is promising an all-new Black Friday experience. The retailer will spread traditional Black Friday savings throughout the season and will have more deals available online. More details will be shared soon.

A Safe Shopping Experience

The health and safety of its customers and associates is Walmart’s top priority. Over the past six months, the retailer has taken many steps to help ensure a safe in-store shopping experience for both its customers and associates, which will continue through the holiday season, including:

  • Reduced Store Hours: Walmart stores, Supercenters and Neighborhood Markets will continue to be closed to customers overnight to give associates extra time to clean and sanitize stores and stock shelves.
  • Required Face Coverings: Associates and customers will continue to be required to wear masks or other face coverings while in Walmart stores.
  • Sneeze Guards: Plastic barriers will remain in Walmart pharmacies, at checkouts and at other points of sale to distance customers and associates.
  • Traffic Management: To manage customer flow and traffic, Walmart has vestibules divided into separate entrances and exits, social distancing floor decals and airs overhead announcements urging proper hygiene and the need to socially distance.

The retailer also offers several convenient, easy ways for customers to safely find all of the gifts on their list, whether they prefer to shop in-store or on Walmart.com, including:

  • Contactless pickup and delivery services such as:

Pickup and Delivery on more than 160,000 items that can be picked up or delivered as soon as the same day
Express Delivery on a wide assortment of items delivered within two hours, pending eligibility and customer location
Free NextDay or Free Two-Day Shipping on online orders over $35, pending eligibility and customer location

  • Contactless payment in stores: Customers can pay in a Walmart store contact-free on any register when using Walmart Pay via the Walmart app.
  • Walmart+ benefits: Customers can also sign up for a Walmart+ membership for $98 a year. With the membership, they’ll receive unlimited free delivery from stores (including on gifts, like electronics and toys), fuel discounts and access to tools, like Scan & Go that let customers scan their items as they shop and pay using Walmart Pay for a quick, easy, touch-free payment experience.

*Walmart customer data

About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit approximately 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.