Walmart eCommerce Raises the Bar and Celebrates 2023

Jan. 4, 2024

At Walmart, helping people save money so they can live better is our mission. As a people-led, tech-powered omnichannel retailer, we're redefining the shopping experience, making it not just more convenient but easier than ever for customers to seamlessly integrate it into their lives. Placing the customer at the core of everything we do is the driving force behind this mission. 

As we enter the new year, I am excited to reflect on our achievements for 2023. From creating new and improved solutions to making shopping easier, more personalized and engaging, we have made significant progress in our overall customer experience – and see exciting ways to build on that progress in the year ahead.

The image shows three mobile phones. Each phone shows a Walmart.com page.

Turning up the excitement: A brand new Walmart.com 

We believe the closest store to our customers is the one in their pockets. It is always open, 24/7/365, and it has endless aisles full of hundreds of millions of products. In April, we redesigned the homepage across the site, and the Walmart app, to offer a product-focused experience that better mirrors how our customers love to shop, highlighting the items that matter most to them at any moment. The feature-packed homepage has rich imagery and live video. It is optimized to better bring Walmart’s massive assortment to life, including a new social-inspired scroll so customers can browse our selection just as they scroll through their favorite social media apps.


From your phone to your home 

The Walmart app is a powerful, personal and portable tool that offers customers around-the-clock convenience for every Walmart-ing need. This year, we introduced new offerings and built on those we know our customers love. 

We've successfully fulfilled millions of InHome orders through our cutting-edge fleet, comprised mostly of electric vans. This achievement is attributed to the dedication of over 3,000 passionate associates who make the experience best-in-class. We also unlocked the ability to offer Online Pickup and Delivery at over 4,000 stores nationwide and introduced late-night delivery. This offering is more than just a late-night delivery, it's about building on the suite of Pickup and Delivery options that prioritize convenience and speed for our customers. Customers can stay up late, message directly with their personal shopper to improve substitutions, and choose delivery slots to fit their schedule. If all that wasn’t enough, we also launched the ability for customers to get recurring deliveries of their favorite and most frequent purchases – and maybe even find some new ones. 


Innovation and inspiration made easy 

We're dedicated to reshaping the shopping experience to inspire customers. Our teams looked to technology to help customers better visualize how items across categories might look in real life. We launched augmented reality tools to show shoppers whether that lipstick was the right shade of red for their Taylor Swift costume or how that futon might fit in their son’s dorm. We can even show customers if that inflatable Baby Yoda is the right size to spruce up the lawn. 

With AI-powered shopping features like Text to Shop, we brought conversation to commerce, making shopping as simple as sending a text. And we brought unique life hacks to the masses, providing one-click convenience and flexibility, sending students back to school with ready registries, ensuring the car was always ready for the road, and letting the home chef hit ‘add to cart’ on whole recipes. 

The image shows the stage and crowd at Let's Grow Seller Summit.

We made our mark with Marketplace 

In August, we held our first-ever Seller Summit, celebrating the third-party sellers who make our Walmart Marketplace what it is. 

It’s one of the greatest opportunities in retail, and we believe in growing together with the increasing number of brands and sellers choosing Walmart as the trusted omnichannel platform to reach more customers. We made it easier than ever for their products to stand out through our dedicated Brand Shops and Brand Shelves, enabled local pickup and delivery for sellers with physical storefronts, and we continued enhancing Walmart Fulfillment Services and the overall seller experience. Many sellers celebrated record sales days on Walmart.com during the holidays, and as our relationship with these sellers continues to grow, we’ll bring even more value and assortment to our customers. 

To 2024, let’s do even more. 

In 2023, we saw strong growth and success in eCommerce. To those who shopped our endless aisles in 2023, thank you.  We’re excited about the road ahead – we’ll continue testing, learning and innovating – all guided by customer feedback.