Notably, the feature includes haptic feedback, which allows customers to feel vibrations as they maneuver 3D models around their homes and prevents them from dragging items past the boundaries of their room. This adds a compelling level of realism to the experience. We incorporated several key accessibility features currently in public beta such as gesture controls that enable customers to place an item within a room and maneuver it as well as the development of voice-based instructions and descriptions.
AR is also enabling new experiences in our stores, helping our associates get products to shelves quickly. Now Walmart Global Tech is developing a new AR in-store feature that changes how you’ll view key product information. You’ll never look at the store shelf in the same way again! The concept our technologists are building with Walmart designers will allow customers and associates to simply point their mobile device camera at our store shelves via the Walmart app to filter our assortment based on your personal preferences.
Imagine you’re a customer who is gluten-free. Using the AR in-store tool, you’ll be able to use your phone to read food ingredients quickly and easily identify gluten-free products. Coupons are another future use case. For example, customers will also be able to scan store shelves to see which items are on rollback, clearance or part of a rewards program. Imagine the possibilities! Perhaps you could scan to see which items are on rollback or receive instant coupons.
All of these AR-powered features are helping us deliver fast, engaging and personalized experiences that take the work out of shopping and underscore our commitment to using technology to save customers time and money. To check out ‘View in Your Home,’ please download our app and start visualizing. We can’t wait to hear what you think.