“Eyewear is an integral part of my personal style. My archive of optical and sun frames inspire so many of the designs in the Elton John Eyewear collection, including the L.A. ’22. Celebrating this pinnacle moment in my career and being able to share it with Walmart customers through such a versatile and universally flattering frame, is so special to me,” said Sir Elton John.
Launched in 2021 in collaboration with Walmart and Sam’s Club, the Elton John Eyewear collection brings his signature glasses to the masses and is designed to have something for everyone, so no matter who you are, you can always Look Yourself. The ‘Rocket Man’ singer has over 60 frames inspired by his own style available in stores at Walmart Vision Centers, Sam’s Club and online at Walmart.com that help customers feel their best.
I’m proud that this launch supports the Walmart Inc. pledge to donate a minimum of $1 million annually from the Elton John Eyewear collection to support the Elton John AIDS Foundation. This partnership is a natural extension of Walmart’s mission to help their customers live better, healthier lives by providing quality, affordable and accessible healthcare in the communities they serve – including access to HIV health resources.