Not only is the technology impressive but we’re able to deliver it at Walmart’s incredible scale. The feature is now available on more than 270,000 items across Walmart’s portfolio of exclusive, elevated brands and private brands, including Free Assembly, Scoop, Sofia Jeans and Sofia Active by Sofia Vergara, Love & Sports, ELOQUII Elements, Time & Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman. Select items from some of our national brands like Champion, Levi’s and Hanes, and even some items on the Walmart Marketplace, are also part of the new experience, and our portfolio of participating brands will continue to grow.
It's also incredibly easy to use. If an item is enabled for virtual try-on, customers will see the “Try It On" button on the item page and have the option to view clothing on themselves (Be Your Own Model) or another model (Choose My Model). To use the Be Your Own Model feature, the customer will be prompted to take a picture of themselves within the Walmart iOS app. Once an image is saved, the customer will be able to view themselves as the model each time they use the virtual try-on experience.
Be Your Own Model is currently rolling out to iOS users of the Walmart app. Shortly, iOS users will also be able to take their image in the Walmart app to use the feature on desktop or web. It will be available on Android devices in the coming weeks. Launching this next iteration of virtual try-on technology delivers on our continuous goal of making online shopping an inclusive, engaging and personalized experience that better replicates in-store shopping.
We believe the largest and closest store to our customers is the one in their pockets. With both virtual try-on experiences now live, Walmart continues to offer customers an unparalleled experience that makes it easier to shop for clothes online.