Choose My Model is now available on select items across our portfolio of exclusive, elevated brands and private brands, including Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman. We are also adding national brands, starting with Levi’s and Hanes, and we’ll continue to expand to new national brands in the coming months on Walmart.com and Walmart Marketplace. If an item is part of the Zeekit experience, customers will see the prompt to select a model on the item page.
We have already seen a strong customer response to our Choose My Model experience. The extraordinary, positive customer feedback out of the gate underscores our opportunity and ability to solve a common online shopping problem and build a true, personal connection between Walmart and our customers.
Zeekit was built with a vision to provide every person the chance to see themselves in any item of clothing found online, and that is a vision we share. Our new Choose My Model capability is just the beginning. We are also working to launch a virtual try-on experience for women’s apparel, moving with speed to bring this groundbreaking technology to our customers. With Zeekit’s visionary team, powered by the Walmart Global Technology platform in partnership with our Fashion Merchandising and ecommerce Site Merchandising organization, we have the incredible opportunity to revolutionize how our customers shop for clothes online.