That was the case for Walmart craft beer merchant Adrienne Freeman when she discovered San Antonio-based Weathered Souls Brewing Co.
She first came across Weathered Souls from an Instagram post listing Black-owned companies. As she learned more about Weathered Souls’ amazing selection of products, she realized it had the potential to be a perfect fit for Walmart customers.
Adrienne has been with Walmart for five years and has been buying in the craft beer category for the central U.S. region for just under two years. “My main role is to be an advocate for the customer,” she said. “Every day, I am trying to discover new beers the customers want and what innovations are happening in the industry, all while trying to get customers the best price.”
Adrienne learned Weathered Souls produces high-quality brews of various styles, including Hardwood Classic, a pilsner whose name is a nod to basketball, and a hazy IPA called Who's Got the Juice Now?. What’s more, the brewery had developed an initiative called Black is Beautiful aimed at fighting racial injustice in local communities.