Sam’s Club Associates Now Have Their Own Digital Assistants Through Voice Responsive App

June 18, 2019

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Sam's Club continues to push out innovative technology to help its associates and improve the member shopping experience.

The warehouse chain recently rolled out “Ask Sam,” a voice responsive app that acts as a digital assistant when associates ask questions on their mobile device. This app is now available to all associates in the chain’s nearly 600 clubs nationwide. Associates can “Ask Sam” anything about the club – just like they would on their own phone.

Since its initial launch in March, associates have answered 1.5M questions. Questions range from asking about work schedules, recipes for home meal solutions, and item location and availability. The more questions you “Ask Sam” the better its responses will get.

Sam’s Club engineers developed the app so associates could find the answers they need quickly and easily. All they need to do is simply speak or type their question into Ask Sam.

The design of the app also helps associates better predict the number of fresh items to produce throughout the day, like pies and rotisserie chickens, so members will be purchasing the freshest items possible.

For a glimpse at how the new Ask Sam app works, check out this video.