Low prices. Quality goods. Always.

Walmart's Every Day Low Price strategy focuses on offering low prices every day instead of relying primarily on temporary sales or promotions. By operating efficiently and managing costs carefully, Walmart can help customers save on groceries, household essentials, health and wellness products, and everyday needs.

Walmart works to keep prices low by improving supply chain efficiency, reducing operating costs, and using technology to improve inventory and logistics. These efforts help Walmart continue delivering value to customers, even during periods when costs are rising across the economy.

Walmart regularly invests in price reductions, Rollbacks, and operational efficiencies designed to save customers money. Walmart's affordability focus is centered on helping families stretch household budgets while maintaining access to the products they need.

Customers can save through Every Day Low Prices, Rollbacks, Walmart+, Walmart Cash offers, manufacturer offers, seasonal promotions, and value-focused private brands like Great Value. Customers can also find additional savings through deals, clearance items, and special events throughout the year.

Every Day Low Price is Walmart's commitment to providing consistently low prices without requiring customers to wait for sales or navigate complicated promotions. EDLP is a core part of Walmart's business model and helps provide pricing customers can trust.

Great Value products provide customers with quality products at affordable prices across grocery and household categories. Great Value is one of the ways Walmart helps families reduce grocery costs while maintaining quality and convenience.

Walmart+ members can access benefits and savings opportunities based on the membership program's terms and features. Walmart+ combines convenience and savings for frequent shoppers.

Yes. Walmart offers savings opportunities through Walmart+, Walmart Cash, manufacturer offers, membership programs, seasonal promotions, and other programs with clearly disclosed eligibility requirements and terms.

Walmart's goal is to help people save money and live better by providing affordable products while maintaining quality standards across national brands, private brands, groceries, household essentials, and services.

No. Walmart does not use an individual customer's personal data to set a higher individualized Walmart-controlled price. Walmart does not base an individualized price on a customer's browsing history, purchase history, device information, location, shopping behavior, personal circumstances, inferred urgency or estimated willingness to pay.

No. Walmart does not use personalized pricing models to set a higher individualized Walmart-controlled price based on who a customer is, what we know about them or what we think they may be willing to pay. Walmart pricing decisions are based on ordinary product and market factors such as costs, competition, inventory, geography and seasonality.

Personalized shopping can help customers find relevant products and options. Personalized pricing would change an item's price based on information about an individual customer. Walmart may personalize search results, product recommendations or other parts of the shopping experience, but does not use an individual customer's identity, behavior, urgency or perceived willingness to pay to set a higher individualized Walmart-controlled price.

Walmart uses technology, analytics and machine learning to support pricing decisions based on ordinary product and market factors. These tools are not used to calculate the maximum amount an individual customer may be willing to pay and then set a higher individualized Walmart-controlled price for that customer.

Technology supports Walmart's pricing process within established controls; it does not turn personal circumstances into individualized prices.

No. Walmart's AI-powered shopping tools can help customers search, compare products, plan purchases and find relevant options, but customer-facing AI shopping tools do not independently determine Walmart-controlled prices or decide that an individual customer should pay a higher price.

Information a customer shares with an AI shopping experience—including personal circumstances or how urgently they need a product—is not used to raise the Walmart-controlled price specifically for that customer. Walmart does not use an AI conversation to estimate an individual's willingness to pay and then set a higher individualized price based on that estimate.

No. Product recommendations and price-setting are separate functions. Shopping technology may recommend products, alternatives or complementary items, but those recommendations do not independently change the Walmart-controlled price of an item.

Digital Shelf Labels (DSLs) are electronic versions of traditional paper shelf tags. They help associates update approved prices more efficiently and accurately while helping ensure shelf prices match checkout prices.

No. Digital Shelf Labels display prices that have already been approved through Walmart's centralized pricing process. They do not independently determine, personalize or change prices.

No. Walmart does not use Digital Shelf Labels or AI to automatically raise Walmart-controlled prices simply because short-term demand, weather or an event means customers suddenly want or need a product more. Digital Shelf Labels display approved prices; they do not independently determine prices based on demand, customer behavior, time of day or customer identity.

No. Walmart Digital Shelf Labels operate on a closed system and do not collect customer information. They do not contain cameras or microphones and cannot identify customers or track individual shopping behavior.

No. Walmart's Digital Shelf Labels do not react to an individual customer's presence, identity, behavior or interaction with a product. They display approved prices and do not change a Walmart-controlled price based on who is standing in front of the shelf.

No. Walmart does not use surveillance pricing to set a higher individualized Walmart-controlled price based on an individual customer's personal information, behavior, circumstances, urgency or perceived willingness to pay. Walmart's pricing technology evaluates ordinary product and market factors—not how much a particular person might be willing to pay.

No. Walmart does not use biometric information or inferred emotional state to determine a higher individualized Walmart-controlled price for a customer.