Oct. 15, 2019
By Anne Marie Kehoe, vice president of toys, Walmart
It may only be October, but at Walmart, we want to have things ready for our customers who like to shop early for some very important gifts – toys. America’s Best Toy Shop is our toy destination in stores and online where we are committed to providing customers the best selection, shopping experience and, of course, prices.
Today, we are rolling back prices on more than 200 additional toys in stores and on Walmart.com. With our already existing Rollbacks on toys, that means more than 400 toys are at a special price right now. This year, Christmas has come early!
We are committed to having the best prices on toys, and this is just one way we are showing our customers we are serious.
Earlier this fall, we launched our Top Rated by Kids toy list to offer more choices for parents looking to get a jump-start on shopping for the season’s most anticipated toys. Our Top Rated by Kids toys list focuses on trends that reflect the diversity of how kids like to play, ensuring we provide customers with toys for every kid’s interest, and of course, lots of options for every type of piggy bank. Today, you will find some of those toys included in our Rollbacks, including Barbie Dreamplane, Juno the Elephant and Hatching Dragons.
To help bring the excitement to life for our youngest customers, we’re hosting several in-store events across the country that allow them the chance to test and play with toys before their parents or secret Santa make their purchases. This includes special themed events that highlight some of the toys (and characters!) we’re most excited about from this season’s hottest theatrical releases – like Frozen 2 and Star Wars. Customers can also interact with the hottest toys available at Walmart via the Walmart Toy Lab right from their tablet or computer. Launching today, the Walmart Toy Lab is a digital playground where kids take on the role of an official Walmart Toy Tester, virtually playing with the toys in a whimsical, colorful space and sharing favorites on a digital wish list.
Once kiddos have picked out the toys they just can’t live without, we will continue to make it easy for gift givers to get those toys however they want, whether they like to shop in the store or online, pick them up at a store or have them delivered right to their doorsteps.
We are excited to deliver for our littlest customers and their families now and all year long. Stay tuned for more toy news in the coming weeks.