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Creators at the Core: Evolving the Walmart Creator Program Together

Key Insights

  • Walmart Creators are driving our fast-growing social commerce movement, helping shape new features like the tiered bonus structure, Walmart Creator Collabs, and enhanced storefronts.
  • Through Walmart Creator, we’re building trust, community, and opportunity — online and in person. Join us at WalmartCreator.com.
A person holds a small product at Walmart Creator Event. The setting includes blue panels, floral decorations, and informational displays.

Every day, social media creators share ideas, products and inspiration that help people live better — the same mission that drives Walmart. Walmart Creator is where those goals meet: empowering influential voices to help their social media followers discover new products and save money every day, while growing their own social business.

 

Since its launch in 2022, Walmart Creator has transformed from a pilot program for early adopters into a thriving community of entrepreneurs shaping the future of social commerce. Like the creators it enables, the program has moved at the speed of social — testing and adapting to meet the unique needs creators face.

 

When home decorator Kerry Johnston joined Walmart Creator in 2023, she saw more than a chance to share her favorite finds — she saw a platform that listened. “I see the growth, I see the potential, and I love that [Walmart Creator] is so open to feedback. The feedback that I’ve given has been received gracefully and I’ve seen change from it,” said Johnston, who is now a top Walmart Creator.

Building Community 

 

Creators have become one of the most trusted points of sale1 for consumers, a reflection of the authentic connections they build every day. By making it easier to share and earn, Walmart Creator empowers them to focus on what they love most: creating relatable content and sharing their favorite products.

 

“Reach gets attention, but it’s trust that drives action,” said William White, Chief Marketing Officer, Walmart U.S. “That’s why our best creators are the ones who’ve built loyal communities.”

 

Earn More in One Place

 

Creator feedback and personalized support are cornerstones to Walmart Creator — leading to recent innovations that make it easier to build a social business.

 

  • A new tiered bonus program introduces a gamified, milestone-driven way to reward consistency and performance.
  • The recent launch of Walmart Creator Collabs connects creators and Marketplace sellers together to unlock more reach for brands and higher earnings for creators.
  • Advanced platform features include enhanced storefronts with shoppable posts, top picks, out-of-stock monitoring, and mobile linking.
     

Spark Inspiration & Building Community

 

Creators tell us that real-world experiences spark some of their best online creativity. When Walmart Creators meet in person — from New York pop-ups to Forbes Creator Upfronts in Los Angeles — ideas spark, collaborations form and inspiration flows. It’s not just a place to network but discover the next “it” items and capture curated content their audiences will love.

Three women are seated on a bed in a warmly lit bedroom setting. The room features a wooden nightstand, a woven basket with a plant, and a plaid blanket draped over the bed. Each woman is dressed in autumn-inspired outfits, including boots and dresses in earthy tones. The space is styled with neutral decor and soft textures.
Two individuals engage in conversation at the Walmart Creator Event. The setting includes a table with cocktail-making supplies such as shakers, bottles, and garnishes
Two individuals are seen examining clothing items on a rack in a retail store setting. The environment features a mannequin dressed in winter apparel and vibrant blue and yellow tote bags displaying the Walmart spark.
A group of people gathers around a station featuring multiple dispensers labeled with options. The setting appears to be a casual indoor event with floral decorations and exposed brick walls.
A group of individuals is gathered around a vibrant product display at the Walmart Creator Event. The shelves feature colorful bottles and sprays, accompanied by a bright floral arrangement.
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Join the Movement

 

At its core, Walmart Creator is built with creators, for creators, as a place where creativity, community and opportunity come together. Whether they’re just beginning their social business, or turning their passion into a full-time career, we want to empower each voice to grow their business and bring Walmart’s mission to life, helping people live better - one idea, one post, one connection at a time.

 

“As long as I can continue to grow and keep doing the things that I'm doing, I'm going to keep pushing to do more every year. I don't foresee that changing,” said Johnston. 

 

Want to join the movement? Learn more at WalmartCreator.com.

 

1 Source: Vogue Business

Walmart Creator FAQ

Apply at WalmartCreator.com by filling out the short application form.

Walmart Creator is an affiliate program that helps creators earn money by sharing and recommending Walmart products through their social channels.

Creators earn commission when someone buys a commissionable product through their Walmart Creator affiliate links.

Yes. The platform offers a tiered bonus program that rewards creators for consistent posting and strong sales performance.

Walmart Creator Collabs is a new feature that gives creators the opportunity to earn higher commissions on select Marketplace products through special brand partnerships all on the Walmart Creator platform.

Creators have full visibility into their sales, categories, and items sold and commissions earned. This data helps creators optimize their content based on what’s performing best.

Anyone who creates content and shares it on social media can apply. Walmart looks for authentic creators who love sharing products with their online communities. Must be 18 or older and reside in the U.S. Walmart associates not eligible.

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