Walmart+ Hosts Candid Chat With Celebrity Moms in Return of Its Mother of All Savings Memberships Campaign

April 24, 2024

Text on image reads "Moms Answer Moms: Walmart+" and shows celebrities from top left: Kat Stickler, Paris Hilton, Whitney Cummings, Tia Mowry, and bottom row from left: Aislinn Derbez and Barbara “Babs” Costello.

BENTONVILLE, Ark., April 24, 2024 — Walmart+ is bringing back its ‘Mother of All Savings Memberships’ campaign just in time for Mother’s Day, this time with a new, interactive twist. Building on the success of last year’s celebrity “mom hacks” content, the "Moms Answer Moms” iteration goes a step further by enabling a two-way conversation where a star-studded lineup of celebrity moms shares real-life parenting advice, from caring for newborns to raising teenagers to grandparenting.

Curious about how celebrity moms navigate motherhood? Head to Walmart’s TikTok today to submit questions for our celebrity moms to answer. Then, tune in on April 23 and April 24 where celebrities Paris Hilton, Whitney Cummings, Kat Stickler, Tia Mowry, Aislinn Derbez and Barbara “Babs” Costello will share their candid perspective on tackling common parenting hurdles. From sleep training to meal planning to balancing it all, our celebrities will give their honest take on your top questions in an “ask me anything” style conversation.

“Our idea behind ‘Moms Answer Moms’ is rooted in the insight that moms often seek advice from other moms,” said David Hartman, vice president of creative, Walmart. “We’re excited to offer an interactive forum via our Walmart TikTok where moms can get genuine tips and advice from influential celebrity moms, and to show how Walmart+, the ‘Mother of All Savings Memberships,’ can be a tool to make their lives easier.”

Walmart+ knows moms are juggling a ton of responsibilities and have limited time, so we want to help them save time, money and a little bit of sanity with our membership. Walmart+ offers benefits such as free shipping with no order minimum, free delivery from your store, member savings on fuel, early access to product releases and online deals, returns from home and video streaming with Paramount+.

Walmart+ is more than just a membership – it’s the ‘Mother of all Savings Memberships.’ Visit Walmartplus.mom to learn more about Walmart+ benefits and sign up for a membership for you or a mom in your life. Visit Walmart’s TikTok (@walmart) today to ask celebrity moms your motherhood questions and tune in April 23 and April 24 to hear their honest advice!

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.