BENTONVILLE, Ark., Nov. 28, 2023 — Walmart is bringing together two favorite traditions this holiday season: shopping and watching RomComs. The retailer is launching “Add to Heart” — a new opportunity for customers to find holiday gifting inspiration while tuning in to the 23-part series … a RomCommerce of sorts. “Add to Heart” is a first-of-its-kind shoppable commercial series featuring items at the top of holiday wish lists, making it seamless for customers to watch, shop and swoon with each scene.
Nearly 60% of Americans say they are looking to make a purchase via social media this year1. Pair that with the fact that Americans rank watching holiday movies over decorating the tree and baking cookies as one of their favorite holiday traditions2, Walmart found an opportunity to create a connection. The shoppable series will be released on TikTok, Roku and YouTube starting Dec. 2, with the remainder dropping Dec. 5 and Dec. 8.
“The holidays are such a special season. We know gifting and curling up to watch a favorite Christmas movie are part of so many families’ traditions. So, what better time to launch an innovative, first-of-its-kind shoppable series?” said William White, chief marketing officer, Walmart U.S. “‘Add to Heart’ is a fun, unique way for our customers to be entertained while shopping for the great deals on top brands that they expect from Walmart. We hope they enjoy it and the amazing gifts they order throughout.”