Millions of customers are exploring virtual platforms, interacting with each other and brands, as well as building online communities. That number continues to grow every day, so we’re spending more time there, testing, learning and creating innovative experiences that not only inspire customers, but also foster those communities and connections.
It’s why today, I am excited to share we’re launching a new experience on Roblox: Walmart Discovered.
As we began to craft this experience, we listened to our growing community on the platform and found that they were seeking easier ways to discover experiences and virtual items. Walmart Discovered is a first-of-its-kind activation that creates a new way for users to “find their thing” by discovering the best games, indie experiences and virtual items as voted on by the community. Through this new nomination system, Walmart Discovered will spotlight 300+ community creators, from digital fashion designers to experience developers, over the next four months.
Walmart Discovered, which is available to those 13 and older*, is a truly immersive destination where users can discover trending virtual items and creators of all sizes – from micro to macro – and those developers can monetize through sales of their virtual items via Robux, Roblox’s native currency.