BANGALORE, India, June 8, 2023 — While big sales days have chalked out a clear pattern on buying trends in India’s big cities, tier-2 and tier-3 towns are drawing their own niche in terms of the products and price points they are looking for.
This emerging pattern is clearly seen through Shopsy, Bharat’s hyper-value e-commerce platform by the Flipkart Group, which has provided value to millions of customers across India since its launch in 2021.
Currently, Shopsy gets nearly 70% of its customers from tier-2 and tier-3 regions in the country and contributes to over 40% of first-time customers to the overall Flipkart group. Users download the Shopsy app, where they can shop for discounted resale products across a wide range of categories.
Since launching, Shopsy has aimed to make digital commerce accessible across India by enabling a wide range of affordable product selections and a zero-commission marketplace. Today, the platform provides 150 million products spanning 800+ categories for customers across India.
Ruchika Singhal, owner of Paryag Hosiery based in Delhi and a Shopsy seller, said, “eCommerce is a boon for budding entrepreneurs as it involves minimal investment and allows flexibility of hours. I started my business in men’s fashion after having my first child. Despite being able to maintain a work-life balance effortlessly, it has been an incredible journey for our business on Shopsy. I am highly appreciative of Shopsy’s unique seller initiatives and the support and guidance of the team to reach audiences from across the country.”