BENTONVILLE, Ark., and NEW YORK, N.Y., April 4, 2023 — Today, Walmart and up-and-coming racquet sports booking platform, Break the Love, announced a program that will make it easier for communities to come together and thrive through one of the fastest growing sports in America: pickleball. The partnership will offer 125,000 comped reservations for Walmart customers and associates, allowing them to book playtime at pickleball venues across the country for free, with everything needed to get started.
The collaboration aims to break down existing barriers with the sport and make it more approachable by creating new opportunities for customers to have fun, connect with friends and prioritize their wellness. Through this program, Walmart is expanding its commitment to meet customers where they are by offering them ways to add value to their lives.
“We are always looking for ways to create meaningful experiences that encourage our customers to interact with Walmart in new ways,” said Casey Schlaybaugh, VP, Brand Marketing and Strategy for Walmart U.S. “Walmart is dedicated to supporting its customers and their communities, helping them find and access everyday opportunities to create moments of joy and connection in their lives.”