In April, we launched phase one of the Circular Connector, inviting innovators to submit their solutions for Walmart’s consideration. Solutions are screened against Walmart’s Sustainable Packaging goals and those that are aligned featured in the Connector. Last week, we made the Circulate Connector available for free to everyone via Walmart’s Sustainability Hub. And now, nearly 150 solutions are publicly available on the Circular Connector.
Scaling Packaging Innovations
Our hope with making Circular Connector open source is that it propels companies to move faster to make design changes that will help create a circular economy for plastics, even our direct competitors. Sustainable packaging changes can’t happen in a silo and require lifecycle thinking. Today we still have packages that can cause confusion for customers: Is it recyclable? Compostable? Wait…I need to remove a label before it can be recycled? And on and on.
At our recent 2022 Milestone Sustainability Summit, Walmart President and CEO Doug McMillon said, “Our job is to design everything that we do in a way that the path of least resistance is the more sustainable or regenerative approach.” That is the mindset shift we are working on with our suppliers, our NGO partners and others. Companies have the power to design packages that can help reduce the use of plastics and improve circularity.
I hope that all those like-minded companies who were silently asking how they could get their hands on a sustainable packaging solution will use Circular Connector to source their next innovation. We cannot wait any longer. The ideas are here. Let’s scale them.