A focus on purchases that inspire wellness, travel and fun
As in the U.S., health and wellness remain top of mind for many people. BBD 2022 saw strong sales of health foods, vitamins and juicers. Personal grooming products, like electric shavers, were a hit, and a lot of people shopped for beauty products. Almost a quarter of those browsing for makeup tried Flipkart’s new virtual try-on feature. Fashion and lifestyle brands were hot, too, especially in cities outside of the main centers, as people get ready to socialize on upcoming holidays.
Many shoppers also indicated their desire to travel domestically and around Asia in the coming year, with a huge uptick in bookings for flights and luxury hotels, showing that people intend to travel in style. Below are some category highlights from the event:
- Premium mobiles: up 70%
- Large appliances: up 30%
- Furniture: up 35%
- Beauty: up 30%
- Fashion and Lifestyle: up 45%
Solutions that help shoppers save money
Value is always a driver for BBD sales, with shoppers perhaps having extra worries about inflation this year. Four times more people used services like Flipkart Pay Later in 2022, especially for high-value large appliances, furniture and electronics.
After months of preparation and a very busy few days, the Flipkart team had made millions of customers happy and helped new and established sellers build their brands and shine. We are excited to continue to delight customers and elevate local brands in the U.S. as the festive shopping season unfolds in the coming weeks.