Walmart and Flipkart Present a Roadmap for Indian Sellers To Export via Cross-border e-Commerce

April 29, 2022

4 Min. Read

NEW DELHI, April 29, 2022 — Walmart is now offering Indian manufacturers and trading companies an opportunity for international expansion as cross-border sellers on Walmart Marketplace, where they could reach a growing market of more than 120 million U.S. consumers each month. Along with Flipkart and cross-border commerce company Payoneer (NASDAQ: PAYO), Walmart laid out a detailed roadmap for local sellers with export ambitions at the recent Walmart Global Seller Summit in New Delhi. The roadmap is part of Walmart efforts to expand its sourcing from India to $10 billion a year by 2027.

Attending the Summit alongside 650 invited Indian sellers, Michelle Mi, Walmart Vice President, Emerging Markets and Business Development – Global Sourcing, said “Now is the ideal time for sellers from India to get started as exporters on Walmart Marketplace. It’s already one of the top online marketplaces in the U.S., and we’re investing heavily to help new sellers bring great products and service to the platform. As one of the first batch of Indian sellers on the Marketplace, those who join us now will have a great opportunity to find success in the U.S. as part of a curated community of trusted sellers.”

Walmart Marketplace is a well-established and growing pillar of the U.S. retail landscape, offering nearly 170 million unique items to a loyal base of customers. Walmart is seeking to bring 40,000 new sellers onto the Marketplace this year and to expand the assortment on offer to over 200 million items. Walmart sees particular potential for India-made products in highly searched categories like furniture, bedding, home décor and more.

“Digitalization and e-commerce are the gateway to amazing opportunities here in India and in markets around the world,” Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said. “Over the past decade, Flipkart has helped build a strong supply chain ecosystem in India, enabling hundreds of thousands of local businesses to begin selling online as part of India’s digital retail revolution. This is not only great for local consumers and companies, but also expands the pool of export-ready Indian businesses that can now take advantage of this opportunity on Walmart Marketplace.”

At the grassroots level, Walmart and Flipkart are providing training and support to Micro, Small and Medium Enterprises (MSMEs) with export ambitions via the Walmart Vriddhi supplier development program. A cross-border trade training program is now being developed under Vriddhi to help sellers prepare to begin leveraging the digital supply chain to sell overseas.

Indian sellers on Walmart Marketplace will be guided every step of the way by a new Walmart Cross Border Trade team in India. Sellers will have a dedicated account manager to help them onboard and take advantage of tools like Walmart Fulfilment Services, which lets sellers offer two-day delivery to most of the U.S., with Walmart handling warehousing and delivery, as well as returns. India sellers will also be able to use the Walmart Connect media platform to help run impactful advertising and marketing campaigns.

In addition, sellers will be able to call upon an ecosystem of solutions providers like Payoneer. As a global digital commerce enabler, it offers multi-currency payments solutions and India-focused innovations like automated Foreign Inward Remittance Certificate (FIRC), along with access to legal, tax and compliance support, global shipping and logistics services and more.

Gaurav Shisodia, Country Manager, Payoneer, said “Walmart’s Global Seller Summit in India is a great example of Payoneer’s endeavour to connect cross-border sellers with marketplaces so that they can thrive in the global digital economy. We are delighted to help high-quality Indian sellers in our ecosystem to gain direct access to the world’s largest omni-channel retailer.”

Sellers may register their interest in Walmart Marketplace by completing the form here.

About the Flipkart Group 
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.

Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution, with a registered customer base of more than 350 million, offering over 150 million products across 80+ categories. Our efforts to democratize commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping more accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology. 

About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better — anytime and anywhere — in retail stores, online, and through their mobile devices. Each week, approximately 230 million customers and members visit more than 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. With fiscal year 2022 revenue of $573 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.