For millions of customers, our stores and associates are the reason they love Walmart. They are the greatest assets for our brand. We’re always listening to our customers’ and associates’ feedback to help inspire, evolve and refresh the store experience.
Today, we’re unveiling a new, signature experience in our incubator location, Store 4108 in Springdale, Arkansas, that we call “Time Well Spent.” It focuses on making Walmart a destination where customers want to spend their time.
In today’s omnichannel world, customers still want to experience – touch, feel and try – items. So, we’re now aiming to make customers feel wowed and proud when they shop with us. We’re using powerful design elements to show off amazing products that wow our customers, and when they see the value, they are proud of their choice and purchase.
Last year, we announced the first phase of our store redesign that was focused on navigation and wayfinding. The feedback was overwhelmingly positive, and we now have close to 1,000 stores renovated with this new design to help customers save time in finding what they need.
In this next phase of our redesign, we’re amplifying the physical, human and digital design elements in our stores to inspire customers and elevate the experience. Physical elements include lighting, space enhancements, dynamic displays and more. Our visual merchandising experts have highlighted exciting brands and created engaging experiences that bring to life the human element. Finally, QR codes and digital screens create opportunities for digital exploration. But making the store more engaging isn’t enough. We have to do all of this in a way that is unique to Walmart.