This will be the first time a brand in the U.S. has leveraged this capability on Twitter and I’m excited to bring customers incredible deals on a platform they already love during the most joyful shopping season of the year. Twitter is a platform where we consistently see high return across top- and middle-of-funnel content, so it’s a natural next step for us to explore this new functionality.
Starting at 7 p.m. ET on Sunday, Nov. 28, customers can watch and shop from Walmart.com/live, Twitter.com/Walmart, YouTube.com/Walmart, Facebook.com/Walmart, and watch from Instagram.com/Walmart and Tiktok.com/@Walmart. Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more.
And we aren’t stopping there. This holiday season, we have 30+ shoppable livestream events, spanning across eight social and media platforms including BuyWith, BuzzFeed, Facebook, IGN, TalkShopLive, Tasty, Twitter and YouTube.
Discovery and inspiration can happen anywhere, and we want to make sure we are meeting our customers where they are. The success of these livestream events and growth of our business are telling us that we’re headed down the right path. We will continue to curate special experiences for our customers who live in dynamic, immersive environments and allow customers to shop seamlessly while also being entertained.
We believe the future of retail lies in social commerce, which is why we’re focusing on innovating in the space as we continue to offer our customers ways to live better – whether online, or in store, the future of holiday shopping remains bright at Walmart.