Sourcing, Surety of Supply and the Cycle of Tea
I grew up in Jordan, where a cup of black tea with fresh mint leaves was a breakfast staple. Still today, it reminds me of home. And it also reminds me of the small farmers, working all around the world, who make sure people can enjoy tea with their breakfast — or for lunch, dinner, or in the middle of a stressful workday.
Great Value tea, now 100% Rainforest Alliance certified, helps ensure that three pillars of sustainability are met: social, environmental and economic. The Rainforest Alliance evaluates farms based on these pillars and provides training to farmers so they can continue growing their skillset.
The social pillar advances the rights of people in the supply chain, especially in rural areas. The environmental pillar assesses and trains farmers around responsible land management methods. The economic pillar helps to bring farmers out of poverty by providing sustainable options for building better livelihoods.
These pillars matter because of the relationship between sustainable sourcing and surety of supply. By supporting tea farmers, we can encourage them toward practices that will sustain their farms and allow them to teach future generations — creating a positive cycle that’s not just better for the planet, but for people, too.