We’re constantly evolving to meet customer needs and support new trends, and one that continues to grow is the humanization of pets. We’re treating our pets like we would any other member of our family, and that means giving them high-quality, premium products that help promote health and wellness. A big part of pet health and wellness is tailored nutrition, and that’s why, this month, Walmart is excited to launch a new, vet-formulated dog and cat food line from our exclusive, private-label Pure Balance brand called PRO+. Launching at a price point that is lower than similar premium pet food items, Pure Balance PRO+ is a great value and makes it easy and affordable to make your pet’s nutrition a top priority.
From targeted nutrition to healthy treats, pet beds containing recycled mattresses to on-trend apparel with tie-dye and more, Walmart is working with trusted brands to add even more options to our expansive pet assortment this National Pet Month. That includes new summer pet gear, exclusive supplements from Milk Bone that can aid with digestion or help your pup stay calm and a new variety of pet beds from our exclusive Vibrant Life product line.
We’ve seen strong growth across durables, specifically with beds and crates as customers welcome new kittens and pups to the family. And we’ve seen a great response to our expanded offering of pet services which we expect to continue as more people return to the office. Since launching last November, customers have really loved the convenience and affordability of Walmart Pet Care. You can find personalized pet insurance through Walmart Pet Insurance, book a pet sitter with Rover or easily fill your pooch’s prescription with Walmart PetRx.
Walmart wants to make pet ownership – and all the joy that comes with it – as affordable and accessible as possible. My team is filled with fellow pet parents and we take great pride in making it easy to find the pet products and services you need because, just like you, we want more time to spend on belly rubs, park visits and cuddles on the couch. Let’s celebrate our furry family members this National Pet Month and help them live their best lives – they certainly help us live ours!