Feb. 4, 2021
By Janey Whiteside, Chief Customer Officer, Walmart
Last week was exciting for our media business, now named Walmart Connect. We know we have a big opportunity to serve clients in a way no one else can – as a closed-loop omnichannel media company. We’re focused on expanding our offerings to create measurable value for our partners and customers alike in our stores, on our digital properties and across the internet. To do that, we have to offer an easy to use platform to enhance connections between brands and customers at scale.
Today, we’re taking a big step to make that happen and announcing the creation of a display self-serve platform.
Imagine this: You’re a new supplier to Walmart. You make the strategic decision to connect with customers through media on Walmart’s digital properties. Now you can have your advertising creative produced using the assets you want and automatically generate the right sizes and specifications for your campaigns. Your ad quickly goes live. What’s more, you can see how the look and feel of different ads perform and make edits accordingly. Then, watch your sales go up as you reach interested customers. Sounds pretty good, right?