Nov. 19, 2020
By William White, Chief Marketing Officer, Walmart U.S.
In marketing, we talk a lot about the significance of data and metrics. Heading into this holiday season, our teams have spent hours discussing research and sentiment. But when it comes down to it, it’s really as simple as asking customers, “How are you? How are you feeling?”
Overwhelmingly, the answer we heard from customers was “Hopeful.” It has been a tough year for many families, but shoppers are approaching the season with a belief that all is not lost. One determined mom told us, “I’m going to pull off this Christmas no matter what.” We want her, and all our customers, to know Walmart is here to help.