Sept. 21, 2020
By Denise Incandela, SVP Women’s Group, Elevated and Online Brands, Walmart
Walmart’s fashion portfolio has grown significantly over the past few years as we’ve focused on expanding our assortment. We’ve launched exclusive, elevated brands. We’ve added more than 1,000 apparel brands to our online assortment, and we have a new strategic partnership with leading re-commerce business, thredUP, all in an effort to give our customers more of what they want – quality, stylish and accessible fashion.
Through our ongoing strategy of expanding our assortment for our customers, we’ve shown that we’re serious about establishing Walmart as a fashion destination. And, now we’re doubling-down to offer customers something they couldn’t find at Walmart before – a fashion essentials-inspired brand for both men and women created by our in-house design team.
Today, I’m excited to introduce Free Assembly, a modern fashion brand that offers elevated style essentials at an incredible value. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today. It’s as timeless as it is versatile, with wardrobe staples that are easy to mix, layer and assemble freely. These are pieces designed to have staying power.