Sept. 2, 2020
By Lauren Uppington, Vice President, Omni Merchandising Baby Hardlines, Walmart
Welcoming a new baby is an exciting time, but new parents know it can often be stressful. And in our current environment, parents have a whole host of new concerns when it comes to welcoming a little one. That’s why there is no better time for families, and for Walmart, to focus on baby safety. This month, Walmart is launching some new resources for parents to help ensure that baby safety is easy, accessible and affordable, through all ages and stages.
Over the last few years, we’ve made investments to establish Walmart as a destination for new parents, providing everything parents need for their babies, from expanding our assortment of trusted brands to launching a new online shopping experience and registry. Customers have loved the trusted brands at great prices and the easy registry experience. In addition to items to help babies sleep, travel and play safely, we are looking for new ways to bring ease and support to growing families.
With many families choosing to stay home more, it’s not surprising parents can feel a bit lost or isolated. In the past, parents might have been able to take advantage of new parent support groups and get hands-on help from grandparents or experienced daycare providers. Unfortunately, in our current health environment, those options are not available in the same way. We feel it’s important to make sure new parents have some resources when it comes to caring for their baby, resources they can access from the comfort of their own homes.
Here are some of the enhanced offerings:
New Baby Safety Site Experience
We know that baby safety is a priority year-round and that each stage of baby’s life brings different questions and considerations. In partnership with Juvenile Products Manufacturers Association (JPMA), we launched a new Baby Safety Guide on Walmart.com. The comprehensive guide will be updated year-round and includes baby safety tips for parents at home and on the go, including instructional content on car seat safety, safe sleeping, babyproofing by room and more. We know parents will appreciate being able to get answers from a trusted source without leaving their homes.
New Online and In-Store Baby Feeding Resources
Feeding is a critical part of every stage of a baby's life, but many moms struggle in this area. Walmart has recently launched several programs to help make feeding time safe, easy and more comfortable.