Starting July 8, families can access 50 Camp by Walmart activities for free by visiting the Walmart app. Celebrity and expert-led camp sessions will roll out across the summer, including:
- “The Great Family Challenge,” which features various family-bonding activities, including actress Drew Barrymore taking campers through a make-up tutorial and basketball star LeBron James leading participants through mental and physical activities with help from his I PROMISE School educators
- A morning kick-off with Head Camp Counselor, actor Neil Patrick Harris, who sends families through one of 14 camp challenges, from “Neil’s Charades” to musical Mad Libs
- “Skills Camp” is a talent show which features experts teaching new skills, like singer and actress Idina Menzel, who showcases her singing skills to campers
- And, designer Todd Oldham reimagines “Smarts and Crafts,” which teaches campers about creativity through the lens of arts, crafts and fashion
Camp by Walmart will offer 200 more new activities throughout the summer to keep families everywhere entertained.
eko's patented technology allows campers to make choices along the way that shape the outcome of their experience, creating increased interactions that reflect campers’ interest.
To access Camp by Walmart, customers can download the Walmart app, or update their existing Walmart app, and look for Camp by Walmart in the app’s Services tab from the bottom navigation.
For families missing the big screen, Walmart will be working with Tribeca Enterprises for two drive-in experiences. Walmart is transforming 160 of its store parking lots into contact-free drive-in movie theaters where customers can safely gather to watch movies programmed by the Tribeca Drive-in team.
Beginning in August, Walmart will roll out this red carpet experience in towns across the country for a combined 320 showings. This family-friendly night will include hit movies, special appearances from filmmakers and celebrities and concessions delivered right to customer vehicles.
Walmart’s drive-in tour will run through October. Additional details will be announced closer to the start of the tour. More information can be found here: walmartdrive-in.com.
Ahead of each screening, Walmart will make it easy for families to fill their picnic baskets by ordering their drive-in essentials online for curbside pickup on the way to their movie. For families itching for the big screen now, Walmart is also partnering with the Tribeca Drive-in to serve as a presenting partner for its Tribeca Drive-In movie series, which begins this Thursday, July 2.
"Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” says Jane Rosenthal, CEO and Co-Founder of Tribeca Enterprises and Tribeca Film Festival. "But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for."
Throughout July, families in Arlington, Texas, Pasadena, California, Nassau County, New York and Orchard Beach in the Bronx, New York will be treated to Tribeca Drive-In screenings of modern classics and family favorites, like Wonder Woman and Space Jam, with a mix of ticketed and free events honoring frontline workers. The full schedule and tickets can be found at TribecaFilm.com.
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit approximately 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.