Jan. 29, 2020
By Janey Whiteside, EVP and Walmart Chief Customer Officer
What better way to show off the out-of-this-world convenience of Walmart’s Pickup service than the biggest television event of the year! For the first time ever, Walmart will be airing an ad during the Big Game with the help of some familiar visitors.
Famous Visitors brings 12 “visitors” from popular TV shows and movies – and their creative transportation methods – together for the first time ever as they touch down on Earth to conveniently pick up everything they need curbside at Walmart.
From Flash Gordon and Buzz Lightyear making their way to Earth to Bill S. Preston, Esq. of Bill & Ted’s Excellent Adventure arriving to a Walmart parking lot via his iconic telephone booth, these famous visitors all travel long ways – even across the galaxy – to experience the out-of-this-world convenience of Pickup.
We pulled out all of the stops for our first Big Game commercial, bringing in many more characters and vessels from other beloved intergalactic entertainment properties, including Arrival, Blade Runner, Guardians of the Galaxy, The LEGO Movie, Mars Attacks, Marvin the Martian, Men in Black, Star Trek and my favorite, Star Wars. Check out our otherworldly commercial here: