“KidHQ is filling a gap left behind by shuttered toy stores and old-school catalogs, and in the process is reinventing how brands connect with people,” said Ivy Sheibar, chief brand officer of eko. “I have young children and know firsthand that kids have grown accustomed to interacting and playing with technology. KidHQ fulfills these expectations by inviting kids to choose what happens next throughout the experience rather than passively consuming content. At eko, we believe it’s the future for entertainment and brands alike.”
Beginning today, kids and parents can interact with the following toys within the Walmart Toy Lab:
- Barbie Dreamplane
- Frozen 2 Elsa’s Enchanted Ice Vanity
- FurReal Cubby
- Frozen 2 Arendelle Castle
- Kindi Kids
- Myla the Magical Unicorn
- Juno My Baby Elephant
- Frozen 2 Forest Expedition Dolls
- Robo Alive Ice Dragon / Robo Alive Fire Dragon
- Star Wars Scream Saber
- Marvel Spider-Man Super Web Slinger
- Turbo Bot
- L.O.L. Glamper
- Simba Ride-On
- Peppa Pig Magical Parade
- Paw Patrol Lookout Tower
- Adventure Force NASCAR Crash Racers
- Hover-1 Hoverboard and Kart
- Huffy Torex
Twenty more toys will be added to the interactive experience on Nov. 1!
This is the second year the Walmart Toy Lab has brought a new form of entertainment to the holiday season. After announcing a joint venture last year, eko and Walmart have partnered on a number of unique interactive experiences.
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, over 275 million customers and members visit our more than 11,300 stores under 58 banners in 27 countries and eCommerce websites. With fiscal year 2019 revenue of $514.4 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.
eko is a pioneering interactive entertainment company that lets audiences shape stories as they unfold. eko's technology allows viewers to affect, control, and influence interactive entertainment like never before. The company provides a platform for interactive stories and partners with media companies, independent creators and top brands to create deeply engaging experiences for audiences. Stories are distributed through Helloeko.com, affiliate partners, and social networks; available on desktop, mobile, and connected devices. The company has over 15 patents for its technology, including its proprietary player and authoring tools. eko Studio, the company's suite of authoring tools, is also offered for free to a community of creators who craft their own interactive experiences using eko's platform. For more information, visit https://helloeko.com.