We couldn’t have achieved our certified sustainable coffee goal and advances in transparency without the help of partners, such as Conservation International (CI). When we set our goal to source more sustainable coffee, we became the first major North American retailer to join CI’s Sustainable Coffee Challenge. The Challenge is a collaborative effort of companies, governments, non-governmental organizations, research institutions and others that aims to stimulate greater demand for sustainable coffee across the globe.
“This is an important milestone for Walmart, its customers, and the entire coffee sector,” said Dr. M. Sanjayan, CEO of Conservation International. "Having a retailer like Walmart transition its U.S. private brand coffee to certified sustainable sources will help push the entire sector towards greater sustainability. That’s good news for nature and people. It’s also a great opportunity to engage consumers in the role nature plays in providing us with the things we love."
We’re motivated by our progress on offering certified sustainable private brand coffee to our customers. Our journey doesn’t end here, and we’re excited to continue to share what’s brewing with all of you.