Sept. 16, 2019
By Denise Incandela, Head of Fashion, Walmart U.S. eCommerce
Over the past year-and-a-half, we’ve significantly expanded our fashion assortment on Walmart.com. With the addition of more than 600 brands, including new exclusive brands from Sofia Vergara and Ellen DeGeneres, and 150 premium fashion brands, we’re making Walmart a destination where customers can discover quality, on-trend fashion – no matter their style or budget.
Starting today, I’m thrilled to announce we’re helping customers build “The Ultimate Closet” with the exclusive relaunch of Scoop as Walmart’s private brand for fashion-forward customers. Long considered a pioneer in boutique shopping, Scoop was beloved by fashionistas and celebrities on the hunt for up-and-coming designers or that perfect piece to complete their look. Today, the Scoop brand for Walmart offers a curated collection of more than 100 trend-inspired styles that are size-inclusive and incredibly affordable. Prices range from $15 for a graphic tee to $65 for a car-length teddy coat.