Why Walmart is Entering the Beef Industry

April 24, 2019

1 Min. Read
Texas rancher Bob McClaren herding cows

April 24, 2019
By Scott Neal, SVP Meat

As we get closer to summer grilling season, backyard barbecuers are gearing up to serve hamburgers, steaks and kebabs to family and friends. You likely don’t remember your last great piece of chicken, but when you’re talking about a mesquite masterpiece, beef is the main event.

That’s why here at Walmart, we are working to make the beef America eats better. To us, that means more transparency. Customers want freshness and affordability, but they also want to know what’s in their food and where it comes from.

To answer our customer’s demands, we need visibility into every step in the supply chain. So, we’re working with best-in-class suppliers to create an end-to-end Angus beef supply chain:
Bob McClaren of 44 Farms and Prime Pursuits is helping us source cattle raised on family farms and ranches.
We are also working with Mc6 Cattle Feeders to feed them.
Creekstone Farms will process the cattle at their facility, where more than 250 jobs will be created.
FPL Foods will operate our case ready packing facility, where the meat gets packaged and sent to our stores, creating an additional 200 plus jobs.

Open field with a herd of cows

Beef is an important purchase for our customer… it’s likely the most expensive item on their plate, and they are treating themselves when they buy it. Creating this supply chain allows us to treat our customers by giving them unprecedented quality and transparency.

Our customers can trust that what they pick up from our meat department will be among the best – and most delicious – meat they can get. Having visibility to the end-to-end process lets us know we are helping our customers bring a consistently great piece of meat to their table every time they buy with us.

We’re proud this supply chain program will help with job creation, and we’re proud to work alongside companies with a strong history in the industry. Together, our beef program can truly change the dynamics of the beef industry.