MD: I love the focus on inner beauty and self-care. It’s something my husband and I are really trying to instill in our 13-year-old daughter, and I think it’s something we can all practice. Tell me, why is now the right time to come out with a wellness line?
BB: After the release of my last book, Beauty From the Inside Out, which focused not just on makeup tips and skincare, but also featured beauty food recipes and fitness advice, I realized there was an audience out there that was hungry for more. I went and got my degree as a health coach from the Institute of Integrated Nutrition and set out to create simple and effective products that support both inner and outer beauty.
MD: Love it! What about the name “Evolution_18”? Where did that come from?
BB: It’s a combination of the name of my lifestyle company Beauty Evolution, and the address of my photo studio, 18 Label Street. I saw these products as an evolution of the wellness and beauty categories and the name just stuck.
MD: Your beauty line has been carried by the most chic stores in the world – your first makeup line debuted at Bergdorf Goodman. Why was it important for your wellness line to be available at Walmart?
BB: Health and wellness shouldn’t be exclusive, they are things that should be available to everyone. And I can’t imagine a better partner than Walmart to help make my products accessible to everyone. Not only is this new collection affordable, but the supplements really work — and they taste great!