Walmart and Eko’s new joint venture, W*E Interactive Ventures, is poised to bring an exciting approach to entertainment to a much larger audience. We caught up with Yoni Bloch, the CEO of Eko, to learn more about the future of his company’s work with Walmart.
Q: For those who don’t know Eko, tell us about your technology and approach to interactive media.
A: Eko is a technology company leading the charge in interactive entertainment. We have over 15 patents that enable the creation, distribution, measurement and monetization of streaming interactive video. All these things come together as a storytelling platform that empowers participants to shape stories as they unfold.
Since 2010, we’ve created interactive content for major brands like Coca-Cola, Samsung, IKEA, Shell, Madewell and Red Bull. We’ve collaborated with artists like Coldplay, Carly Rae Jepsen, Aloe Blacc, Major Lazer and Bob Dylan.
More recently, we’ve ventured into interactive serialized entertainment. We’ve launched the comedy, That Moment When, with Sony and a reimagining of 1983’s WarGames with MGM.
With our Walmart partnership, we are excited to explore groundbreaking interactive content even further.
Q: What separates your interactive content from other entertainment sources?
A: There’s a vast landscape of entertainment sources out there; from Candy Crush to Game of Thrones to social media. They’re all valid and exciting mediums, but none combine interactivity with filmmaking.
Eko Originals are created by acclaimed Hollywood storytellers and game visionaries to harness the best of both of these worlds and give audiences greater participation than ever before. A viewer suddenly transforms into a participant creating an incredible sense of collaboration and complicity in the story itself. With our content, we suddenly have the “water cooler effect 2.0”: Instead of discussing the season finale, you’ll discuss what happened on your season finale.