Walmart Introduces New In-store Collectibles Destination with New and Exclusive Products That Are Licensed to Thrill

Oct. 3, 2018

3 Min. Read

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BENTONVILLE, Ark., Oct. 3, 2018 – Walmart is levelling up its pop culture merchandise for fans, announcing it will introduce a new, dedicated collectibles section in the entertainment department of more than 3,500 stores starting the week of Oct. 15. This new destination for collectors will feature:

  • The exclusive brick and mortar retail home of Loot Crate, the popular subscription box will now be available for Walmart customers to purchase in store, debuting six different themed boxes featuring top movie, TV and game franchises reimagined as limited edition collectibles.
  • An assortment of the best brands and selection of exclusive, accessories, toys, collectors boxes and more, with new and exclusive product from Funko, McFarlane Toys, and CultureFly.
Pop culture fans are passionate about their fandoms and look for ways to incorporate it into all aspects of their life. We’re introducing a new assortment to serve fans in a way we haven’t before. Our new collectibles section will be a destination for our customers to find exclusive merchandise at the best prices for all fandoms, with more to come!
Brent Duwe, senior buying manager, Walmart U.S.

Fan-Favorite Merchandise For All The Fandoms
There has never been a better time to be a fan than now and Walmart is excited to bring exclusive items for customers to show love for their fandoms. Whether you’re a casual collector or a dyed in the wool fan, there will be something for everyone.

Walmart will be the exclusive brick and mortar retail home for Loot Crate, the worldwide leader in fan subscription boxes. Customers will have their choice of six different boxes, all around a unique theme such as Best of the 80s, Space Out, Merc with a Mouth, Not of this World, Gaming Treasures, or Gaming Legends at launch for $19.88.

Walmart exclusive boxes from Loot Crate

“We’re excited to curate fandom experiences with our partners at Walmart,” said Chris Davis, CEO of Loot Crate. “Loot Crate creatively collaborates with top licenses to deliver collectibles that are unique, and something that super-fans could only find at fan conventions, but now they can fill out their collections at Walmart stores nationwide.”

Funko Funatics will have a new spot to hunt Funko Pop! vinyl figures, as Funko merchandise moves from the toy department to their new home in Walmart’s collectibles section.

“We’re thrilled that Funko products will be joining the brand new collectibles section at Walmart stores across the country,” said Brian Mariotti, Funko Chief Executive Officer. “Collectibles is a brilliant addition to the merchandise display as is evident by the millions of people that shop pop culture favorites. We are eager to showcase Funko’s vast assortment of Pop! products in this new area and continue bringing joy to Walmart customers.”

Coming to stores and Walmart.com in late October, Walmart will have an exclusive chrome Thanos in six different colors, one for each of the Infinity Stones. But if you’re attending New York Comic Con, you might be able to snap up the Mad Titan a little early. Follow our friends at Funko for more details!

Avengers Infinity War Chrome Thanos - Soul Stone

Joining Funko in their move from toys to collectibles will be products from celebrated action figure maker McFarlane Toys. In addition to the exclusive NBA 2K19 line of figures, Walmart will have three exclusive figures from EA SPORTS™ Madden NFL 19 Ultimate Team: Tom Brady, Dak Prescott, and Jason Witten. Plus, fans of Stranger Things will be able to find Upside Down Will in mid-October.

Stranger Things Upside Down Will

Finally, following a successful launch last holiday season, CultureFly returns to Walmart with their exclusive collector’s boxes, featuring unique products fans are sure to love. Customers will have their choice of boxes featuring a variety of items from Harry Potter, Fallout, Rick & Morty, and PlayStation for $19.88.

Harry Potter Collectors Box from CultureFly

“Working with Walmart to bring new CultureFly boxes to their new collectibles section has been exciting,” said Edward Erani, CultureFly, Co-Founder. “I am confident that consumers will fall in love with the assortment and feel like they are walking a mini comic-con at their local Walmart.”

This news follows a recent announcement from Walmart to offer more toys than ever before and deliver the best shopping experience through in-store events and demos, and a new specialty toy experience online.

About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, nearly 265 million customers and members visit our more than 11,200 stores under 55 banners in 27 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.