Shopping on a phone is super convenient, but sometimes that small screen doesn’t give me the in-depth detail I need for certain types of purchases.
Turns out, a lot of customers do that, too. “Our electronics department associates noticed that customers were using store display laptops and tablets to purchase from Walmart.com,” Nicole Clendeninn, a senior project manager of merchant technology at Walmart Labs, recalled. Just like me, they wanted to use something bigger than a phone screen to shop. Others used the store displays because they didn’t have a smart device with them. From these simple observations, came an even simpler idea: Walmart.com in-store kiosks.
The solution launched in just five stores almost a year ago and has since grown to 50 locations. Each of these stores has 1-2 kiosks, usually near customer service or the electronics department. The kiosks allow customers to shop all products on Walmart.com (minus Marketplace items), pay how they want – even cash, if they like – and ship it to store or their home.