Allswell’s first collection is for home’s true sanctuary – the bedroom. Designed to give women the shopping experience they crave, Allswell provides a seamless digital experience for crafting a dream bed; from the optimal mattress to the perfect accent pillow and everything in between. The collection, exclusively sold on AllswellHome.com, includes two luxe mattresses – The Softer One and The Firmer One – and four limited-edition bedding sets, or “Bedscapes,” curated by top tastemakers including Genevieve Gorder (TV host; HGTV), Rachel Parcell (blogger and women’s clothing designer; Pink Peonies), Jeremiah Brent (interior designer; TLC) and Athena Calderone (entertaining expert; EyeSwoon).
Each Bedscape embodies the tastemaker’s design aesthetic: Brent’s Bedscape is named “New American,” Gorder’s “Globally Inspired,” Parcell’s “Modern Glam” and Calderone’s “Tonal Textures.” Mattress prices range from $495 (Twin) to $1,035 (Supreme Queen) and individual bedding items range from $60 to $350. The Queen Bedscapes, which include everything from pillows and fills, to the accent pillows and throws, range from $980 to $1200.
Allswell is led by Arlyn Davich, a successful entrepreneur with a decade of CEO experience, who will oversee launch, growth, and operations as President. “Women aspire to have a beautiful, well-designed home, and not just a comfortable mattress,” said Davich. “Now women don’t have to choose form or function and they can have it all in a few clicks.”
Allswell was named after extensive conversations with shoppers, especially women, about how they wanted to feel at home, particularly before resting their head on their pillow.