Dallas Dobbs, who was also part of the original team, said it wasn’t easy breaking into the soda business in those days.
“Our job is to sell what the customers buy. We don’t create demand; we satisfy it,” explained Dallas, who is now a senior buyer.
The flavors were difficult to come up with, Dallas says, but the team ended up developing a high-quality product – and they did it with amazing speed. It took just three and a half months to go from pitching the idea to putting the product on store shelves. And, can you believe Doug McMillon, our current president and CEO, was the very first merchant for Sam’s Cola?
I’m particularly proud that ever since that first can, Sam’s Cola has been made in the United States. Sam was passionate about supporting U.S. manufacturing and approved production of the original cola in Columbus, Georgia. It launched in 2,300-plus stores with three versions: Cola, Diet Cola and Caffeine Free Diet Cola. Today, this customer favorite is sold in more than 4,600 Walmart stores across the U.S.
Look for special packaging featuring the original Walton 5 &10 store and Sam Walton’s pickup on large packs of Sam’s Cola through October and help us celebrate the 25th anniversary of a product that continues to be made with the customer in mind.