Walmart already has the second-largest market share in the video game industry, and with more than 110 million gamers in the U.S., we see enormous potential in the $2 billion pre-owned video game business opportunity.
New releases will still remain the focus of our business, but we’re excited to give customers the option to buy used games in great condition. When we disrupt markets and compete, our customer wins. Our strategy is to pay more for used games, sell new and used games for less, and give our customers the flexibility to spend their money how they want.
Customers will be able to apply the trade-in amount for their video games immediately toward the purchase of anything sold at Walmart and Sam’s Club, both in stores and online. And as you know, a Walmart gift card is pretty much cash…you can buy a new game, groceries, socks, TVs, a bike and more.
Starting this summer, customers will be able to purchase “Certified Pre-Owned” video games in our stores and on Walmart.com. This is a new category for us and something our customers have been asking for.
Trade-in for Wii, Xbox, PS4 and other games starts today for Walmart associates and trade-in begins March 26 for customers at more than 3,100 stores nationwide.
Learn more about how our video game trade-in works: news.walmart.com/videogames