BENTONVILLE, Ark., Jan. 30, 2024 — At Walmart, we are committed to being there for our customers — whenever, wherever and however they choose to shop with us, the customer is at the center of everything we do. We strive to streamline the entire shopping experience, seamlessly integrating it into our customers' daily lives. Adaptive retail is how we help deliver on our purpose of live better, so customers can shop more seamlessly across platforms and space.
We know that helping customers better visualize how products will look in real life not only saves them time but also gives them confidence that the items they need are going to work for them and their lives. With adaptive retail, Walmart is bringing the best aspects of any one channel to the other, so in recent years, Walmart has increased investments in augmented reality (AR) and virtual reality (VR) technologies to better assist customers in envisioning how fashion, beauty and home items would look virtually.
We are excited to announce that we will be expanding this offering to enhance the way customers shop for eyewear with our new Optical Virtual Try-On. Beginning next month, customers will be able to virtually "try on" frames and purchase prescription eyewear online through the Walmart app or directly on Walmart.com.
"As a company, our commitment is to provide our customers with a shopping experience that exceeds expectations – one that is easy, engaging and personalized. With our latest addition, we are offering our customers yet another dimension of choice, meeting them exactly where they are in their shopping journey. This is a testament to our continuous efforts to redefine and elevate the shopping experience," said Tom Ward, EVP and chief eCommerce officer of Walmart U.S.
See it, believe it: an elevated shopping experience
While the concept of virtual try-on is not new, Walmart is taking it to the next level. Unlike other platforms, Walmart uses 3D data and advanced algorithms to create a digital twin of eyewear frames, resulting in a more realistic virtual try-on (VTO) experience.