BENTONVILLE, Ark., Aug. 22, 2023 — It’s the most wonderful list of the year! Ready the gift wrap because Walmart is unveiling its highly anticipated Top Toys List, bringing customers this season’s coolest toys – all at Walmart’s joyfully low prices. Walmart’s 2023 Top Toys List celebrates this year’s 55 most-wanted toys for kids (and kids at heart!) of all ages, making it affordable, easy and fun to shop and spread cheer all season long.
“The holiday season is just around the corner, and Walmart is ready to help our customers plan ahead and save even more for all the kids on their list,” said Brittany Smith, vice president, merchandising, toys, for Walmart U.S. “Like every year, Walmart is the place to find amazing deals on an incredible assortment of the most popular toys. Not to mention we offer our customers the easiest, most convenient ways to shop in stores and on Walmart.com, delivering a joyful toy shopping experience like only Walmart can.”
This year, families won’t have to check prices twice as more than 25 of the toys topping the list are under $25, offering customers even deeper savings on Walmart’s Every Day Low Prices. From Barbie-core to the core or the perfect Squishmallow to finish your collection, Walmart’s 2023 Top Toys List has festive fun for kids and kidults alike.
This year’s list is more relevant than ever, with consumers continuing to express interest in toys that offer deeper play value, encourage creative and emotional learning as well as focus on major entertainment and pop culture moments1.
Walmart’s 2023 Top Toys List