Utah Consumer Privacy Act Notice
Published: Dec. 13, 2023
This notice is also available in Spanish
This Utah Consumer Privacy Act Notice (“Utah Notice”) describes how we handle your personal information, the reasons we do so, and the rights you have as a Utah resident regarding your information. This Notice supplements the Sam's Club Privacy Notice.
This Utah Notice uses certain terms that have the meaning given to them in the Utah Consumer Privacy Act of 2022.
What Are the Categories of Personal Information Collected?
We may collect or receive (and may have collected or received during the 12-month period prior to the Last Updated date of this Utah Notice) the categories of personal information listed below. Not all categories will be collected or received for every individual.
- Identifiers: Personal identifiers, such as name, telephone number, physical address, email address, national identification numbers, driver’s license numbers, and signatures
- Device Information and Online Activity: Device and online identifiers, keystroke patterns indicative of human or bot website/app usage, mobile and web network activity and related information (such as Mac address, IP address, cookie IDs, browser activity, and other information associated with your browsing history), and social media information
- Commercial Information: Purchase and transaction history information (such as products or services you have purchased, rented, or returned), health and safety-related information, product testimonials, travel and vacation information, and competition entries
- Communications: Communication details (such as the content of emails, text messages, or other communications), call logs, and calendar information where Walmart is a party to the exchange
- Demographic Information: Demographic information, such as age (including information about children under the age of 13 with respect to certain purchases and services (e.g., tobacco purchases), gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information, family health, number of children, number of cars owned, and software or virtual assets owned
- Financial Information: Financial information, such as credit or debit card numbers, financial account numbers, and claims information
- Biometric Information: Biometric information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints
- Geolocation: Location information, such as geolocation information
- Sensory Information: Audio, visual information, and other sensory information such as photographs and audio and video recordings
- Background Information: Background and criminal information, such as background checks and criminal convictions
- Inferences: Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors, intelligence, and aptitudes
- Sensitive Personal Information: Personal data that reveals an individual's racial or ethnic origin; an individual's religious beliefs; an individual's sexual orientation; an individual's citizenship or immigration status; or information regarding an individual's medical history, mental or physical health condition, or medical treatment or diagnosis by a health care professional; the processing of genetic personal data or biometric data, if the processing is for the purpose of identifying a specific individual; or specific geolocation data.
What Are the Purposes for Collecting Personal Information?
We may use your personal information for the purposes described in the How Do We Use Your Personal Information section of the Walmart Privacy Notice and as provided below:
- Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytics services, providing storage, or providing similar services
- Providing advertising and marketing services, including targeted advertising
- To conduct auditing and monitoring of transactions and engagement, including auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
- Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us
- Helping to ensure security and integrity and prevent fraud
- Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade, or enhance them
- Debugging to identify and repair errors
- To conduct business analysis, such as analytics, projections, identifying areas for operational improvement
- To conduct research and development, including undertaking internal research for technological development and demonstration
- To fulfill our legal function or obligations
We use sensitive personal information for each of the purposes described above and to make inferences about customers, which we may use to promote certain products or services.
To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
Sale and Sharing of Personal Information
We may share personal information with third parties for various purposes including cross-context behavioral advertising. We may share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the Last Updated date of this Utah Notice) the following categories of personal information to the following categories of third parties:
Category of Personal Information or Shared | Category of Third-Party Recipient |
| Identifiers | Service providers (such as advertising networks, marketplace sellers, analytics providers, etc.) |
| Device Information and Online Activity | Business partners that receive data for their own independent use and not to provide services to a Sam's Club entity |
| Demographic Information | Business partners that receive data for their own independent use and not to provide services to a Sam's Club entity; Service providers that receive data to provide services to a Sam's Club entity (e.g., analytics providers, advertising networks, cloud storage providers, etc.); Business partners |
| Geolocation | Business partners that receive data for their own independent use and not to provide services to a Sam's Club entity |
| Inferences | Business partners that receive data for their own independent use and not to provide services to a Sam's Club entity; Service providers that receive data to provide services to a Sam's Club entity (e.g., analytics providers, cloud storage providers, etc.); Business partners |
Sale or Share of Personal Information of Consumers under 16 Years of Age
Sam’s Club does not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age. For more information about treatment of children’s personal information, see the Sam's Club Privacy Notice.
How Can You Exercise Your Utah Privacy Rights?
If you are a Utah resident, you can make certain requests regarding your personal information, and we will fulfill each request to the extent required by law. If we are unable to comply with your request in whole or in part, we will notify you with reasons for the denial.
Utah residents can exercise the following rights by going to the footer of our website or settings section of our app and selecting the “Request My Personal Information” link:
- Request to Access My Personal Information
- Delete My Personal Information
Utah residents can exercise the following rights by going to the footer of our website or the settings section of our app and selecting the “Your Privacy Choices” link:
- Opt Out of the Processing of My Personal Information for Purposes of Targeted Advertising
- Opt Out of the Sale of My Personal Information
Contact our Customer Service Team or write the Sam’s Club Privacy Office with any questions or comments about this Notice or about how we handle your personal information. The Privacy Office’s address is:
Sam’s Club Corporate
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160
