William White stands outside the Walton 5 and Dime in Bentonville, Arkansas.

William White

Senior Vice President and Chief Marketing Officer, Walmart U.S.

William White is senior vice president and chief marketing officer at Walmart. He joined Walmart in 2020 and is responsible for customer insights and the full range of marketing strategy, planning and experience. He spearheads the company’s efforts in driving demand, building customer loyalty and strengthening the Walmart brand.

William has 25 years of business leadership experience across the consumer-packaged goods and retail industries. He is a consumer-centric and innovative marketer who thrives on building and developing teams. He has been recognized by numerous publications, including Forbes, Adweek and Business Insider, as one of the world’s top CMOs for his leadership in creativity, innovation and growth.

Prior to joining Walmart, William served as senior vice president of marketing at Target and held global and domestic leadership positions at Coca-Cola. He began his career as a media planner for Starcom, a division of Publicis Groupe.

William serves on the boards of the Walmart Foundation and Duke University’s Fuqua School of Business. He also sits on the boards of the Ad Council, Association of National Advertisers and Mobile Marketing Association.

William holds undergraduate and business degrees from Duke University.