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Grapevine's First-of-its-Kind Club Offers a Glimpse Into the Future of Sam's Club

Dec. 12, 2024

Press Center

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This fall, we celebrated the grand opening of the Grapevine, Texas, Sam’s Club, unveiling a bold new design and experience that blends industry leading technology with the personal touch Sam’s Club is known for.


Redesigning the future of retail


With the reopening of the Grapevine Sam’s Club, we introduced “the dance floor”, an omnichannel showroom to reimagine the member shopping experience and give members a new way to interact with items. Where registers once stood, there is now an expansive space that seamlessly integrates the best of digital and in-person shopping. Members can explore online exclusives, use Scan & Go to add items to their cart, and ship purchases directly to their doorstep – all within a stunning, expansive environment designed for convenience and discovery.


And that’s just the beginning. Here’s a glimpse of the transformation:

From the sushi island and home meal solutions to the full-service pharmacy, optical, and hearing centers, every detail has been designed to make shopping faster, smoother and more enjoyable. This is a whole new way to experience Sam’s Club.

Two associates behind a glass case at the remodeled Sam's Club sushi counter.

Tech that supports a better workday


Extending beyond the shopping experience, we’ve also invested in innovations to create an even better work environment for our associates. By introducing AI and computer vision technology as well as thoughtful upgrades like a vertical tire carousel, automated forklifts and even a pizza robot in the cafe, our associates now have more time to focus on what matters most: enhancing the member experience.


A seamless transition to a digital shopping experience


One of the most exciting features of the remodel is the transition to a register-free shopping experience. High-top tables near the showroom and entrance are staffed by member specialists ready to assist anyone new to Scan & Go. This innovative approach has been met with enthusiasm, with the majority of members preferring the streamlined system in its first week.

Woman in scans QR code on a sign with her smart phone. Sign reads: "Online exclusive! Scan the QR code to order & ship home."

What members and associates are saying


The Grapevine Sam’s Club has always been a community favorite for members and associates. Now that it’s reopened and reimagined, the excitement hasn’t stopped:

Sam's Club associate Melodie Palmer stands in front of a decorated Christmas tree at a Sam's Club.
Melodie Palmer

26-year Associate


“When I heard the Grapevine Sam’s Club was reopening, I immediately asked, ‘When do I get to come home?’ The new club is amazing – more open, more space, more beautiful, and without the registers, I now have more time to connect with people. We’re creating better experiences for our members, and I love it.”


Sam's Club member Oscar Nieto stands in front of a colorful mural.
Oscar Nieto

Member


“I buy the waters, snacks, sodas and supplies for my crew here. I’m here every single day, I’m not kidding. Just ask [Club Manager] Zak. I was a member of the original Grapevine Club, and I’m just so thankful it’s open again.”

What’s next?


The Grapevine Sam’s Club sets a new standard for what a club can be. It’s a place where human-centered design and technology meet convenience and discovery, offering a glimpse into the future of retail.